Photo: Phil Hearing / Unsplash

Weekly report · 7–13 September 2026

Parliament returns with Burnham as Prime Minister: Reform calls for an election, and Holborn & St Pancras opens

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~75——0% videoCall an election; detain and deport
Conservative and Unionist Party~10——17% videoBadenoch takes on Burnham; oil, gas and sentencing petitions
Scottish National Party~8——0% videoBus fares and council by-elections
Labour Party~7——20% videoHolborn & St Pancras: a community survey and a candidate
Green Party of England and Wales~5400K-450K£9K-£10K0% video"It's Green or Labour here"
Liberal Democrats0————
Plaid Cymru0————
Reform UK

Call an election; detain and deport

Ads this week~75
Top reach—
Top spend—
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
This is Robert Jenrick's pledge to the British people.
Ran
5 Sep 2026 - 3 Oct 2026
Reach
>1M
Spend
£4K-£4.5K
Open in Ad Library
Reform UK adGraphic
Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.
Ran
11 Aug 2026 - 12 Sep 2026
Reach
>1M
Spend
£9K-£10K
Open in Ad Library
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
  • “This is Richard Tice's pledge to the British people.”
  • “This is Robert Jenrick's pledge to the British people.”
Method

Two petitions running since July and August did most of the work: one calling for a general election after the change of Prime Minister, and one on detaining and deporting illegal arrivals, each over a million impressions and £9K–£10K. Pledge cards for Jenrick and Tice started on 4–5 September.

Conservative and Unionist Party

Badenoch takes on Burnham; oil, gas and sentencing petitions

Ads this week~10
Top reach—
Top spend—
Video or graphic, top 6 ads1 video · 5 graphic
Conservatives adVideo
IN FULL: Kemi Badenoch challenges Andy Burnham on his first day in Parliament as PM 👇
Ran
7 Sep 2026 - 16 Sep 2026
Open in Ad Library
Conservatives adGraphic
PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
Ran
4 Sep 2026 - 19 Sep 2026
Reach
200K-250K
Spend
£1K-£1.5K
Open in Ad Library
Conservatives adGraphic
PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
Ran
4 Sep 2026 - 18 Sep 2026
Reach
150K-175K
Spend
£700-£799
Open in Ad Library
Conservatives adGraphic
45,000 have already backed our campaign Tell Andy Burnham - Approve Jackdaw and back oil and gas jobs Click here to sign the petition
Ran
4 Sep 2026 - 18 Sep 2026
Reach
125K-150K
Spend
£1K-£1.5K
Open in Ad Library
  • “Tell Andy Burnham - Approve Jackdaw and back oil and gas jobs FB.ME Click here to sign the petition”
  • “Sign the petition - Tell Labour to back British oil & gas BP exiting the North Sea after 60 years is yet anoth…”
Method

A clip of Badenoch challenging Burnham, billed as "his first day in Parliament as PM" after the summer recess, and petitions on serious offenders' sentences, approving the Jackdaw gas field, and BP's exit from the North Sea. All asked for sign-ups.

Scottish National Party

Bus fares and council by-elections

Ads this week~8
Top reach—
Top spend—
Video or graphic, top 4 ads0 video · 4 graphic
Scottish National Party (SNP) adGraphic
🚌 The SNP scrapped peak rail fares. Now we’ve capped bus fares at £2. 💷 We’re making everyday journeys more affordable and keeping more money in your pocket.
Ran
10 Sep 2026 - 18 Sep 2026
Open in Ad Library
Scottish National Party (SNP) adGraphic
🏠 Avondale and Stonehouse is my home, and that’s why I care so much about our area.
Ran
12 Sep 2026 - 17 Sep 2026
Open in Ad Library
Scottish National Party (SNP) adGraphic
🏠 Avondale and Stonehouse is my home, and that’s why I care so much about our area. 💪🏻 If you elect me as your councillor, I’ll fight our corner and make sure Avondale and Stonehouse has a strong voice at South Lanark…
Ran
12 Sep 2026 - 17 Sep 2026
Open in Ad Library
Scottish National Party (SNP) adGraphic
😊 As a mum, I know every parent wants the best for their child. That's why I'll always support South Lanarkshire's younger generation.
Ran
12 Sep 2026 - 17 Sep 2026
Open in Ad Library
Method

Small ads on the £2 bus-fare cap and for council candidates in South Lanarkshire.

Labour Party

Holborn & St Pancras: a community survey and a candidate

Ads this week~7
Top reach—
Top spend—
Video or graphic, top 5 ads1 video · 4 graphic
The Labour Party adGraphic
👇 Holborn and St Pancras residents, what local issues matter most to you? Tell us by filling in our community survey.
Ran
3 Sep 2026 - 8 Sep 2026
Open in Ad Library
The Labour Party adVideo
The energy in Holborn & St Pancras has been amazing! We're bringing hope back 🌹
Ran
7 Sep 2026 - 11 Sep 2026
Reach
175K-200K
Spend
£1.5K-£2K
Open in Ad Library
The Labour Party adGraphic
👇 Holborn and St Pancras residents, what local issues matter most to you? Tell us by filling in our community survey.
Ran
7 Sep 2026 - 11 Sep 2026
Reach
125K-150K
Spend
£1K-£1.5K
Open in Ad Library
  • “👇 Holborn and St Pancras residents, what local issues matter most to you? Tell us by filling in our community…”
Method

Local data-gathering ("what local issues matter most to you?") and campaign videos for the by-election. The party's national page ran no national message as Parliament returned.

Green Party of England and Wales

"It's Green or Labour here"

Ads this week~5
Top reach400K-450K
Top spend£9K-£10K
Video or graphic, top 3 ads0 video · 3 graphic
Green Party of England and Wales adGraphic
Greens are gaining support in Holborn & St Pancras. It's Green or Labour here!
Ran
5 Sep 2026 - 10 Sep 2026
Reach
400K-450K
Spend
£9K-£10K
Open in Ad Library
Green Party of England and Wales adGraphic
Greens are gaining support in Holborn & St Pancras. It's Green or Labour here!
Ran
8 Sep 2026 - 12 Sep 2026
Open in Ad Library
Method

A squeeze message for Holborn & St Pancras, presenting the seat as a two-way race, with the week's single biggest spend on any party page (£9K–£10K).

A polling station sign beside a bench
Photo: Steve Houghton-Burnett / Unsplash
What changed

What this week tells us

  • Reform's general-election petition started in July and ran until mid-September.
  • The Greens' "Green or Labour here" ad outspent everything else on the party pages this week.
  • Labour's national page stayed almost silent as Parliament returned from the summer recess.