Photo: Pieter Pienaar / Unsplash

Weekly report · 31 Aug – 6 Sep 2026

A quiet week on most pages, as Holborn & St Pancras ads begin and Reform keeps pushing for a general election

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~70>1M£50K-£60K0% videoDemand a general election; end illegal working
Conservative and Unionist Party~5200K-250K£1K-£1.5K20% videoSentencing and Jackdaw petitions
Scottish National Party~525K-30K<£10025% videoA council by-election and energy bills
Green Party of England and Wales~4400K-450K£9K-£10K0% video"It's Green or Labour here"
Labour Party~2——0% videoA Holborn & St Pancras community survey
Liberal Democrats0————
Plaid Cymru0————
Reform UK

Demand a general election; end illegal working

Ads this week~70
Top reach>1M
Top spend£50K-£60K
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
23 Jul 2026 - 12 Sep 2026
Reach
>1M
Spend
£50K-£60K
Open in Ad Library
Graphic
This content was removed because it didn't follow our Advertising Standards.
Ran
23 Aug 2026 - 3 Sep 2026
Reach
>1M
Spend
£15K-£20K
Open in Ad Library
  • “The Tories and Labour made Britain one of the softest countries on earth for illegal workers. Reform UK will e…”
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
  • “Reform UK will introduce the Deliveroo Law.”
  • “This is Richard Tice's pledge to the British people.”
Method

The petition "If you support our call for a general election, sign our petition here" has run since 23 July and is the page's biggest spend by far (£50K–£60K). A newer ad blamed "The Tories and Labour" for making Britain "one of the softest countries on earth for illegal workers". One high-reach ad from 23 August was removed for breaching Meta's advertising standards. The first Jenrick pledge card appeared on 5 September.

Conservative and Unionist Party

Sentencing and Jackdaw petitions

Ads this week~5
Top reach200K-250K
Top spend£1K-£1.5K
Video or graphic, top 5 ads1 video · 4 graphic
Conservatives adGraphic
PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
Ran
4 Sep 2026 - 19 Sep 2026
Reach
200K-250K
Spend
£1K-£1.5K
Open in Ad Library
Conservatives adGraphic
PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
Ran
4 Sep 2026 - 18 Sep 2026
Reach
150K-175K
Spend
£700-£799
Open in Ad Library
Conservatives adGraphic
45,000 have already backed our campaign Tell Andy Burnham - Approve Jackdaw and back oil and gas jobs Click here to sign the petition
Ran
4 Sep 2026 - 18 Sep 2026
Reach
125K-150K
Spend
£1K-£1.5K
Open in Ad Library
Conservatives adVideo
🗳️ Get Britain Working Again. Vote Conservative.
Ran
2 Sep 2026 - 4 Sep 2026
Reach
100-999
Spend
<£100
Open in Ad Library
  • “✅ Back our plan for a Stronger Country and a Stronger Economy. 🗳️ Vote Conservative today.”
Method

Two list-building petitions started on 4 September: one on "killers, paedophiles and domestic abusers" serving their full sentence, and one, claiming 45,000 backers, telling Andy Burnham to approve the Jackdaw gas field and "back oil and gas jobs". A couple of tiny "Vote Conservative today" ads ran on 2–4 September.

Scottish National Party

A council by-election and energy bills

Ads this week~5
Top reach25K-30K
Top spend<£100
Video or graphic, top 4 ads1 video · 3 graphic
Scottish National Party (SNP) adGraphic
🥀 Remember when Labour promised you £300 off your energy bills? The reality? Bills are nearly £600 higher than the level they promised. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland has the renewable energy to deliver cheaper bills, but Westminst…
Ran
25 Aug 2026 - 3 Sep 2026
Reach
25K-30K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adGraphic
🏴󠁧󠁢󠁳󠁣󠁴󠁿 If you want SNP voices standing up for you and your community, you have to vote for it. 🗳️ Vote Sam Mackenzie today for a councillor that will always stand up for Southside/Newington.
Ran
2 Sep 2026 - 4 Sep 2026
Reach
10K-15K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adGraphic
🫠 Fed up of how Labour are running Edinburgh City Council? 💪 Vote Sam Mackenzie No.1 on your ballot paper this Thursday for an SNP councillor that will always put Southside/Newington first.
Ran
31 Aug 2026 - 3 Sep 2026
Open in Ad Library
Scottish National Party (SNP) adVideo
👋 I’m Sam Mackenzie and I’m proud to call Southside/Newington my home. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 I want the very best for our local area. That’s why I’m asking for your support on 3 September. WWW.SNP.ORG/VOTE/
Ran
18 Aug 2026 - 31 Aug 2026
Reach
8K-9K
Spend
<£100
Open in Ad Library
Method

Small get-out-the-vote ads for Sam Mackenzie in Edinburgh's Southside/Newington ward, polling on 3 September, and a low-spend attack recalling Labour's promise of £300 off energy bills.

Green Party of England and Wales

"It's Green or Labour here"

Ads this week~4
Top reach400K-450K
Top spend£9K-£10K
Video or graphic, top 3 ads0 video · 3 graphic
Green Party of England and Wales adGraphic
Greens are gaining support in Holborn & St Pancras. It's Green or Labour here!
Ran
5 Sep 2026 - 10 Sep 2026
Reach
400K-450K
Spend
£9K-£10K
Open in Ad Library
Green Party of England and Wales adGraphic
Greens are gaining support in Holborn & St Pancras. It's Green or Labour here!
Ran
4 Sep 2026 - 7 Sep 2026
Reach
125K-150K
Spend
£2.5K-£3K
Open in Ad Library
Method

A squeeze message for Holborn & St Pancras, "Greens are gaining support", started on 4–5 September with heavy spend (£9K–£10K on the main version). It frames the seat as a two-way race with Labour.

Labour Party

A Holborn & St Pancras community survey

Ads this week~2
Top reach—
Top spend—
Video or graphic, top 1 ads0 video · 1 graphic
The Labour Party adGraphic
👇 Holborn and St Pancras residents, what local issues matter most to you? Tell us by filling in our community survey.
Ran
3 Sep 2026 - 8 Sep 2026
Open in Ad Library
Method

A single local data-gathering ad from 3 September asking residents "what local issues matter most to you?". The national page ran no other message.

Westminster Bridge and Elizabeth Tower across the Thames
Photo: N R / Unsplash
What changed

What this week tells us

  • The Greens and Labour both started Holborn & St Pancras ads at the very end of this week.
  • The Conservative sentencing and Jackdaw petitions started on 4 September and ran to mid-September.
  • The Lib Dem and Plaid Cymru pages ran no ads this week.