How the parties have advertised since the 2024 general election

The story so far

Ads running each week, by party

Number of ads on each party's national Meta page that ran during the week. Each panel has its own scale, marked on the right, because election weeks run to thousands of ads. Hover or tap for exact figures, or see the table below.

MRPs over time

How the MRP polls' seat projections have moved since the election

Each dot is one MRP poll's projected seats for a party, by fieldwork end date. Lines are the average of the MRPs in the 60 days up to each point. 326 seats is a majority. MRPs estimate the result if an election were held when the poll was taken; they are not forecasts. Electoral Calculus figures include its tactical-voting adjustment where it published one. Source: Wikipedia seat projections (CC BY-SA 4.0) and Mark Pack's MRP scorecard. See the seat map for seat-by-seat projections, and the MRP tracker to replay them as a Commons chart or compare any two.

Video or graphic?

How each party makes its ads

Share of each party's top ads (up to 10 per week, by reach) that were videos rather than static images, across every published week. An ad running for several weeks counts once per week.

Key moments

Every week