What the MRPs say
Every MRP since July 2026
MRP polls estimate the result in every seat if an election were held when the poll was taken. They are not forecasts, and they differ from each other. Seats on the map come from the two MRPs that publish seat-by-seat figures; the others publish only national seat totals. Replay and compare every MRP since 2024 in the MRP tracker.
How each party picks its audience
National reach, postcodes or contact lists
Share of each party's Meta spend over the targeting window that went to ads using each setting, from the advertiser's own audience choices in the Ad Library. Shares overlap, because one ad can combine a postcode list with a contact list, so the bars don't add up to 100%.
Where: geographyWho: contact lists and lookalikes