Photo: Annie Spratt / Unsplash

Daily update · Saturday 7 November 2026

Reform UK has switched off all its Meta ads after spending £86,660 in a week

The three biggest parties

Labour Party, Reform UK and Conservative and Unionist Party, side by side

Ranked by seats on the MRP average: the latest MRP from each of 7 pollsters in the 90 days to 27 Oct 2026. Live ads are on each party's national Facebook and Instagram page today; spend covers every page we can tie to the party in Meta's Ad Library Report.

No. 1

Labour Party

278projected seats on the MRP average
Live Meta ads today
16±0 on the day
Meta spend, all pages, 29 Oct to 4 Nov
£12,825
Labour Party ad: Andy Burnham on stage, add your name to back Andy's plan

Newest ad today · graphic · Ad Library

Building a list for Burnham, on a small budget

Today’s coverage →
No. 2

Reform UK

132projected seats on the MRP average
Live Meta ads today
0−63 on the day
Meta spend, all pages, 29 Oct to 4 Nov
£87,810
No live Meta ads on its national page today

Its last ad in our updates ran on 3 Nov.

Reform UK: zero live ads, down from about 63. Its whole Meta programme ended on 6–7 November, including the HMRC bank-powers petition, which finished on £10K–£15K.

Today’s coverage →
No. 3

Conservative and Unionist Party

106projected seats on the MRP average
Live Meta ads today
8±0 on the day
Meta spend, all pages, 29 Oct to 4 Nov
£26,933
Conservative and Unionist Party ad: Kemi Badenoch, cut benefits, fund defence

Newest ad today · graphic · Ad Library

Still one petition: cut welfare, fund defence

Today’s coverage →
Every other party

The rest of the field

PartyMRP average seatsLive Meta ads todayMeta spend, all pages, 29 Oct to 4 Nov
Liberal Democrats660£3,850
Scottish National Party334£1,126
Plaid Cymru60£0
Green Party of England and Wales50£950
Restore Britain0Not read daily£1,142
The Opportunity Party—Not read daily£2,848
Social Democratic and Labour Party—Not read daily£300

Northern Ireland's parties aren't in the MRPs. Spend for every party · Everyone advertising, including campaign groups and MPs

Explore

More from Message & Method