Join the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence.
- Reach
- >1M
- Spend
- £1.5K–£2K
- Since
- 28 Sep
Scoreboard
Three parties are advertising, and Reform UK is not one of them
| Party | Live Meta ads | Change | Meta spend, 7 days | Biggest reach | Google, last 7 days | Video share | Main theme |
|---|---|---|---|---|---|---|---|
| Reform UK | 0 | −63 | £86,660 | — | None since Nov 2025 | — | All ads ended 6–7 Nov |
| Conservative and Unionist Party | ~8 | 0 | £15,133 | 150K–175K | None since Jul 2024 | 13% video | Cut welfare to fund defence; Budget attacks |
| Labour Party | ~16 | 0 | £5,675 | 100K–125K | 1 YouTube video, 4–6 Nov | 38% video | Burnham's "new path"; National Care Service |
| Scottish National Party | ~4 | 0 | £776 | >1M | None since Jun 2026 | 50% video | Independence through energy wealth |
| Liberal Democrats | 0 | 0 | 14 local pages ≤£100 | — | None since May 2026 | — | — |
| Green Party of England and Wales | 0 | 0 | 3 local pages ≤£100 | — | None since Jul 2024 | — | — |
| Plaid Cymru | 0 | 0 | — | — | None since Jul 2024 | — | — |
Spend, last 7 days
Reform spent four times as much as the other three parties combined, then went quiet
Exact spend from Meta's Ad Library Report, 29 October to 4 November, across each party's national page, leaders and local pages. All parties on one scale. These figures come from before Reform UK's switch-off.
- Kemi Badenoch's own page spent £9,625, still more than the national Conservative page (£5,508).
- Over 90 days the Green Party of England and Wales is the second-biggest national page (£128,600, behind Reform UK's £653,000), but it has spent nothing in the last week.
Scottish National Party
The declaration video has passed a million impressions
Live ads~4
New today0
Biggest reach>1M
Spend, 7 days£776
GoogleNone
Video or graphic2 video · 2 graphic
Scotland is energy rich, yet we pay some of the highest energy bills in Europe.
- Reach
- 200K–250K
- Spend
- £400–£499
- Since
- 30 Oct
- Also live: the Norway wealth-fund comparison (90K–100K) and the "buried 1974 report" video (40K–45K).
Method
The Scottish National Party is collecting declaration sign-ups and making an economic case for independence, shown only in Scotland and to lookalike audiences on every ad. The format mix is unchanged at half video, with the declaration film doing the persuading and static energy cards carrying the cost-of-living argument.
Conservative and Unionist Party
Still one petition: cut welfare, fund defence
Live ads~8
New today0
Biggest reach150K–175K
Spend, 7 days£15,133
Top single spend£1K–£1.5K
Video or graphic1 video · 7 graphic
Sign the petition & Back Kemi's Plan - Cut benefits, fund Britain's defence
- Reach
- 150K–175K
- Spend
- £1K–£1.5K
- Since
- 28 Oct
Sign the petition - Cut welfare, fund britain's defence
- Reach
- 125K–150K
- Spend
- £800–£899
- Since
- 28 Oct
- Also live: "Back Kemi's Plan - Scrap Inheritance Tax on your family home" (70K–80K, £900–£999, still shown to a 100–1K audience) and two Budget attacks, including a Reeves video (15K–20K).
Method
The Conservative and Unionist Party is list-building on a single dividing line, with Kemi Badenoch pictured arms folded in front of armoured vehicles, and its ads are almost all static graphics (1 video in 8). With Reform off air, the Conservatives are now the largest right-of-centre advertiser live on Meta, though their national page spent £5,508 in the week to 4 November against Reform's £86,660.
Labour Party
Building a list for Burnham, on a small budget
Live ads~16
New today0
Biggest reach100K–125K
Spend, 7 days£5,675
GoogleEnded 6 Nov
Video or graphic3 video · 5 graphic
More of the same won't deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Reach
- 100K–125K
- Spend
- £800–£899
- Since
- 3 Nov
This Labour government will build a National Care Service.
- Reach
- Several versions
- Since
- 3 Nov
- On Google, the YouTube mayoral-candidate video ran from 4 to 6 November and finished on 15K–20K impressions (£50–£100).
Method
The Labour Party is still introducing Andy Burnham and collecting sign-ups rather than attacking, with a conference-stage photo as the lead creative and video carrying the care-service policy. Every ad excludes its own supporter lists, which points to recruiting new contacts rather than mobilising existing ones.
Targeting
Targeting barely moved: one seat added by the Conservatives, none by Reform
Advertisers' own audience settings in the Ad Library, 29 October to 4 November, so before Reform UK's switch-off.
| Party | 7-day spend | Whole nation or UK | Postcode sectors | Postcode bundles | Sectors cut out | Own lists in / out | Lookalikes |
|---|---|---|---|---|---|---|---|
| Reform UK | £86,660 (99 ads) | 32% (UK, excluding Northern Ireland) | at least 67% (1,962 sectors) | — | 32% (1,892 sectors) | 0% / 81% | 0% |
| Conservative and Unionist Party | £5,508 (19 ads) | 10% (UK, excluding Scotland and Wales) | at least 37% (2,004 sectors) | 3 bundles, 10,692 postcodes (up to 32%) | 0% | 61% / 60% | 71% |
| Labour Party | £4,501 (46 ads) | 100% (England 77%; UK excluding Northern Ireland 23%) | 0% | — | 0% | 23% / 100% | 23% |
| Scottish National Party | £889 (10 ads) | 100% (Scotland) | 0% | — | 0% | 32% / 0% | 100% |
The shares overlap and don't add up to 100%. Reform UK is postcode-led, the Conservatives combine postcode lists with contact lists and lookalikes, and Labour and the SNP target whole nations; the only change since 6 November is one seat added to the Conservative lists, Weald of Kent (172 seats, against Reform's unchanged 252, with 36 in both).
Castle Point: Reform UK still targets all 9 of its sectors and part of SS13 2 (now in 58% of its spend, up from 52%) and cuts them out of its UK-wide ads (32%); the Conservatives don't list it among their itemised sectors, but they also used 3 un-itemised postcode bundles, so it can't be ruled out; Labour and the SNP don't target it.
Leaders and spokespeople
Farage's only live ad trails a Remembrance Sunday documentary
This Remembrance Sunday at 5pm, I will be releasing a documentary on something very close to my heart.
- Reach
- 50K–60K
- Spend
- £100–£199
- Since
- 7 Nov
Labour's policies seem designed to get people off work and on welfare. There is a better way.
- Reach
- 70K–80K
- Spend
- £100–£199
- Since
- 3 Nov
- Also new on 6 November: Russell Findlay's North Sea video ("Why are John Swinney's SNP standing by while this vital Scottish industry is destroyed?", 4K–5K) and a local off-road bikes video from Yvette Cooper. Shabana Mahmood (3) and Wes Streeting (2) continue constituency ads. Checked and inactive: Robert Jenrick, Andy Burnham, Keir Starmer, Rupert Lowe, Ed Davey, John Swinney, Anas Sarwar, Rhun ap Iorwerth, Richard Tice, Rachel Reeves and Daisy Cooper. Still no pages found for Zack Polanski or Zia Yusuf.
What to watch
Two things to check tomorrow
- Whether Reform UK's silence is a pause between campaigns or a longer break. It has spent £653,000 over 90 days, and its next postcode lists will show what it is aiming at.
- Whether the Conservatives move into the space Reform has left on welfare, tax and defence, and whether Farage's personal page carries more after Remembrance Sunday.