GraphicThis is Robert Jenrick's pledge to the British people.
- Ran
- 5 Sep 2026 - 3 Oct 2026
- Reach
- >1M
- Spend
- £4K-£4.5K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~310 | >1M | £4K-£4.5K | 0% video | Pledge cards and new petitions |
| Green Party of England and Wales | ~56 | >1M | £2.5K-£3K | 30% video | Polanski for Holborn & St Pancras |
| Conservative and Unionist Party | ~23 | — | — | 40% video | Badenoch versus Burnham, and petitions |
| Labour Party | ~7 | — | — | 50% video | Sagal Abdi-Wali for Holborn & St Pancras |
| Scottish National Party | ~5 | 25K-30K | <£100 | 0% video | Bus fares and South Lanarkshire council candidates |
| Liberal Democrats | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Pledge cards and new petitions
Ads this week~310
Top reach>1M
Top spend£4K-£4.5K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicIf you think everyone should show their face in public, sign our petition here.
- Ran
- 14 Sep 2026 - 6 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- “This is Richard Tice's pledge to the British people.”
- “If you don't think the state pension should be subject to tax, sign our petition here.”
- “This is Suella Braverman MP's pledge to the British people.”
- “If you support our call for a general election, sign our petition here.”
Method
The pledge-card format, with a named senior figure promising specific policies, was now the page's main tool, each card past a million impressions. Two new long-running lines started: the face-coverings petition and the "Uniparty" card, which frames Labour and the Conservatives as one bloc.
Green Party of England and Wales
Polanski for Holborn & St Pancras
Ads this week~56
Top reach>1M
Top spend£2.5K-£3K
Video or graphic, top 10 ads3 video · 7 graphic
GraphicWhen Zack Polanski speaks, Labour listens. That is the power of the Leader of the Green Party. Now he wants to speak for Holborn & St Pancras. Vote Zack Polanski for your MP on 8 October
- Ran
- 13 Sep 2026 - 18 Sep 2026
- Reach
- >1M
- Spend
- £2.5K-£3K
VideoTime to fix the housing crisis and put people before profit. Time To Take Affordable Housing Seriously
- Ran
- 19 Sep 2026 - 22 Sep 2026
- Reach
- 500K-600K
- Spend
- £6K-£7K
GraphicFrom past independent progressive candidates to local business owners - Holborn & St Pancras residents are endorsing Zack Polanski for MP. Only Greens are holding Labour to account. Vote Zack Polanski on 8 Oct. GREENP…
- Ran
- 16 Sep 2026 - 18 Sep 2026
Video"He actually cares about his constituents and he's in this for all the right reasons" - Vic, Holborn & St Pancras Resident Vote Zack Polanski for MP on 8 Oct
- Ran
- 17 Sep 2026 - 27 Sep 2026
- Reach
- 350K-400K
- Spend
- £3K-£3.5K
- “Vote Zack Polanski, Leader of the Green Party and London Assembly Member, to be YOUR MP on 8 Oct. Vote Green o…”
- “Greens are gaining support in Holborn & St Pancras. Residents see the opportunity of a Green MP in government…”
- “When Zack Polanski speaks, Labour listen. That is the power of the Leader of the Green Party. Now he wants to…”
- “One party takes the climate crisis seriously - the Green Party Join us, and put people and planet before profi…”
Method
The by-election campaign was built around the party leader's profile ("That is the power of the Leader of the Green Party") and local endorsements. One ad passed a million impressions, a large reach for a single constituency. A national housing video had the most spend (£6K–£7K).
Conservative and Unionist Party
Badenoch versus Burnham, and petitions
Ads this week~23
Top reach—
Top spend—
Video or graphic, top 10 ads4 video · 6 graphic
VideoIN FULL: Kemi Badenoch challenges Andy Burnham on his first day in Parliament as PM 👇
- Ran
- 7 Sep 2026 - 16 Sep 2026
GraphicPLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
- Ran
- 4 Sep 2026 - 19 Sep 2026
- Reach
- 200K-250K
- Spend
- £1K-£1.5K
GraphicPLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence they were given, sign our petition today. Thousands of serious offenders could begin being released from pris…
- Ran
- 4 Sep 2026 - 18 Sep 2026
- Reach
- 150K-175K
- Spend
- £700-£799
Graphic45,000 have already backed our campaign Tell Andy Burnham - Approve Jackdaw and back oil and gas jobs Click here to sign the petition
- Ran
- 4 Sep 2026 - 18 Sep 2026
- Reach
- 125K-150K
- Spend
- £1K-£1.5K
- “Sign the petition - Tell Labour to Scrap the Holiday tax WHATLABOURSAID.COM Sign the Petition - Scrap the holi…”
- “What is going on in Wandsworth⁉️ 👇 Find out how Labour is putting our finances at risk - and sign our petition…”
- “Tell Andy Burnham - Approve Jackdaw and back oil and gas jobs FB.ME Click here to sign the petition”
- “Sign the Petition - Tell Labour to scrap the holiday tax Sign the Petition - Scrap the holiday tax”
Method
A full-length clip of Badenoch challenging Burnham at his first Commons appearance as Prime Minister after the summer recess ran alongside petitions on serious offenders' sentences, approving the Jackdaw gas field ("45,000 have already backed our campaign") and scrapping the holiday tax. There was also a local video on Wandsworth council finances.
Labour Party
Sagal Abdi-Wali for Holborn & St Pancras
Ads this week~7
Top reach—
Top spend—
Video or graphic, top 2 ads1 video · 1 graphic
Graphic
VideoThis is what a campaign of hope looks like. Vote Sagal Abdi-Wali on Thursday 8 October 🌹
- Ran
- 14 Sep 2026 - 15 Sep 2026
Method
A handful of candidate ads for the 8 October by-election ("This is what a campaign of hope looks like"). There was no national message yet.
Scottish National Party
Bus fares and South Lanarkshire council candidates
Ads this week~5
Top reach25K-30K
Top spend<£100
Video or graphic, top 5 ads0 video · 5 graphic
Graphic🚌 The SNP scrapped peak rail fares. Now we’ve capped bus fares at £2. 💷 We’re making everyday journeys more affordable and keeping more money in your pocket.
- Ran
- 10 Sep 2026 - 18 Sep 2026
- Reach
- 25K-30K
- Spend
- <£100
Graphic🏠 Avondale and Stonehouse is my home, and that’s why I care so much about our area. ❤️ I know things are tough for many people right now, and I want to hear directly from you about what matters most. Take my short sur…
- Ran
- 12 Sep 2026 - 17 Sep 2026
- Reach
- 20K-25K
- Spend
- <£100
Graphic🏠 Avondale and Stonehouse is my home, and that’s why I care so much about our area. 💪🏻 If you elect me as your councillor, I’ll fight our corner and make sure Avondale and Stonehouse has a strong voice at South Lanark…
- Ran
- 12 Sep 2026 - 17 Sep 2026
- Reach
- 10K-15K
- Spend
- <£100
Graphic😊 As a mum, I know every parent wants the best for their child. That's why I'll always support South Lanarkshire's younger generation.
- Ran
- 12 Sep 2026 - 17 Sep 2026
- Reach
- 10K-15K
- Spend
- <£100
- “🏴 If you want SNP voices standing up for you and your community, you have to vote for it. 🗳️ Vote Leigh…”
Method
Low-spend ads on the £2 bus-fare cap and for council by-election candidates in Avondale and Stonehouse.
What changed
What this week tells us
- On the national pages, the Greens advertised their leader's by-election far more heavily than Labour did its defence of the seat.
- Reform's "Uniparty" card started on 15 September and was still running in late October.
- As Parliament returned, the Conservatives' lead video was a direct Badenoch-versus-Burnham contrast.