GraphicThis is Robert Jenrick's pledge to the British people.
- Ran
- 5 Sep 2026 - 3 Oct 2026
- Reach
- >1M
- Spend
- £4K-£4.5K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~1,900 | >1M | £4K-£4.5K | 0% video | A six-fold jump in volume |
| Green Party of England and Wales | ~69 | — | — | 80% video | Polanski for Holborn & St Pancras, plus housing, water and climate |
| Conservative and Unionist Party | ~38 | 150K-175K | £200-£299 | 50% video | Welfare for defence, and an attack on a rival's coalition options |
| Labour Party | ~26 | 400K-450K | £2.5K-£3K | 0% video | Conference build-up and the homelessness drive |
| Scottish National Party | ~1 | 20K-25K | £100-£199 | 0% video | A local candidate in Caithness |
| Liberal Democrats | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
A six-fold jump in volume
Ads this week~1,900
Top reach>1M
Top spend£4K-£4.5K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicIf you think everyone should show their face in public, sign our petition here.
- Ran
- 14 Sep 2026 - 6 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
- “This is Richard Tice's pledge to the British people.”
- “This is Suella Braverman MP's pledge to the British people.”
- “If you don't think the state pension should be subject to tax, sign our petition here.”
- “If you support our call for a general election, sign our petition here.”
Method
The jump from about 310 to about 1,900 ads came from many variants of a handful of creatives: the Jenrick and Tice pledge cards (each over a million impressions), the "Uniparty" personal-allowance card from 15 September, and the face-coverings petition from 14 September.
Green Party of England and Wales
Polanski for Holborn & St Pancras, plus housing, water and climate
Ads this week~69
Top reach—
Top spend—
Video or graphic, top 10 ads8 video · 2 graphic
VideoTime to fix the housing crisis and put people before profit. Time To Take Affordable Housing Seriously
- Ran
- 19 Sep 2026 - 22 Sep 2026
Video"He actually cares about his constituents and he's in this for all the right reasons" - Vic, Holborn & St Pancras Resident Vote Zack Polanski for MP on 8 Oct
- Ran
- 17 Sep 2026 - 27 Sep 2026
VideoOne party takes the climate crisis seriously - the Green Party. Join us, and put people and planet before profit. Only Greens Take Climate Action Seriously
- Ran
- 20 Sep 2026 - 22 Sep 2026
VideoWater is a human right and should be owned by the people, not profiteers. Only Greens Will Truly Nationalise Water
- Ran
- 20 Sep 2026 - 22 Sep 2026
- “One party takes the climate crisis seriously - the Green Party Join us, and put people and planet before profi…”
- “Water is a human right and should be OWNED by the people, NOT profiteers. The government is not taking this se…”
- “Take a look at who is supporting Zack Polanski for MP. ZACK.GREENPARTY.ORG.UK Vote Zack Polanski on Oct 8 Vote…”
- “The Greens challenge Labour when they get things wrong and push them in the right direction. Join the Green Pa…”
Method
Constituency ads used resident testimonials ("He actually cares about his constituents") to back the party leader's by-election bid. National issue videos on housing and water nationalisation, worth £2.5K–£4K each, ran alongside them.
Conservative and Unionist Party
Welfare for defence, and an attack on a rival's coalition options
Ads this week~38
Top reach150K-175K
Top spend£200-£299
Video or graphic, top 10 ads5 video · 5 graphic
VideoThey've refused to rule out keeping Labour in power.
- Ran
- 22 Sep 2026 - 26 Sep 2026
- Reach
- 150K-175K
- Spend
- £200-£299
VideoBenefits should be for people's essentials, not for a way of life.
- Ran
- 25 Sep 2026 - 30 Sep 2026
GraphicSign the petition - Tell Labour to Scrap the Holiday tax WHATLABOURSAID.COM Sign the Petition - Scrap the holiday tax
- Ran
- 15 Sep 2026 - 4 Oct 2026
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
GraphicSign the petition - Cut welfare, fund britain's defence FB.ME
- Ran
- 25 Sep 2026 - 4 Oct 2026
- Reach
- 100K-125K
- Spend
- £700-£799
- “Sign the petition & Back Kemi's Plan - Cut benefits, fund Britain's defence FB.ME”
- “PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence th…”
- “What is going on in Wandsworth⁉️ 👇 Find out how Labour is putting our finances at risk - and sign our petition…”
- “More dangerous than you think...”
Method
The "Cut benefits, fund Britain's defence" petition started on 25 September. A short video ("They've refused to rule out keeping Labour in power") targeted a rival party's stance on supporting a Labour government. The holiday-tax and sentencing petitions continued.
Labour Party
Conference build-up and the homelessness drive
Ads this week~26
Top reach400K-450K
Top spend£2.5K-£3K
Video or graphic, top 7 ads0 video · 7 graphic
GraphicAndy Burnham has launched a national drive to offer everyone a route off the streets by Christmas. GOV.UK Prime Minister launches national drive to get everyone in for Christmas
- Ran
- 26 Sep 2026 - 1 Oct 2026
- Reach
- 400K-450K
- Spend
- £2.5K-£3K
GraphicThe situation in Palestine is a moral emergency. This Labour Government will not stand by. GOV.UK Foreign Secretary Oral Statement on Israel-Palestine Learn More GOV.UK Foreign Secretary Oral Statement on Israel-Pales…
- Ran
- 26 Sep 2026 - 1 Oct 2026
- Reach
- 150K-175K
- Spend
- £800-£899
GraphicSign up for updates from Labour and we’ll send you Andy Burnham's Conference message direct from Liverpool, as soon as it is delivered.
- Ran
- 24 Sep 2026 - 30 Sep 2026
GraphicSign up for updates from Labour and we’ll send you Andy Burnham's Conference message direct from Liverpool, as soon as it is delivered.
- Ran
- 24 Sep 2026 - 30 Sep 2026
- “Join the fight against Reform.”
- “Sign up for updates from Labour and we’ll send you Andy Burnham's Conference message direct from Liverpool, as…”
Method
Sign-up ads for Burnham's conference message started on 24 September, and a "Join the fight against Reform" ad ran briefly from the 21st. The homelessness drive and the Palestine statement started on the 26th, both drawing on government announcements.
Scottish National Party
A local candidate in Caithness
Ads this week~1
Top reach20K-25K
Top spend£100-£199
Video or graphic, top 1 ads0 video · 1 graphic
GraphicIntroducing your local SNP candidate: John is a Former Deputy Rector of Wick High School, volunteer with Homestart Caithness, Caithness & Sutherland Search Dog Team, Thurso Players and the Sea Cadets. John's prioriti…
- Ran
- 22 Sep 2026 - 1 Oct 2026
- Reach
- 20K-25K
- Spend
- £100-£199
Method
One small candidate-introduction ad.
What changed
What this week tells us
- Reform's sharp rise in volume started here and lasted until early October.
- Labour named Reform as its opponent ("Join the fight against Reform"), if only briefly.
- The Conservative welfare-for-defence petition, still running in November, started on 25 September.