Photo: N R / Unsplash

Weekly report · 27 Jul – 2 Aug 2026

The Greens go all out for the 30 July Greater Manchester mayoral vote, while Reform says Burnham has "no mandate"

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Green Party of England and Wales~100——20% videoGreater Manchester: vote Green first
Reform UK~78>1M£50K-£60K0% videoNo mandate: call a general election
Conservative and Unionist Party~34——10% videoVictims, early release and the North Sea
Labour Party~5500K-600K£5K-£6K60% videoBurnham's first pledge: end rough sleeping
Liberal Democrats0————
Scottish National Party0————
Plaid Cymru0————
Green Party of England and Wales

Greater Manchester: vote Green first

Ads this week~100
Top reach—
Top spend—
Video or graphic, top 10 ads2 video · 8 graphic
Green Party of England and Wales adGraphic
New data from 3,000+ residents shows Greens surging in Greater Manchester. Vote Green on July 30th.
Ran
18 Jul 2026 - 29 Jul 2026
Reach
>1M
Spend
£1.5K-£2K
Open in Ad Library
  • “Replace Labour, Stop Reform, Vote Green on July 30th”
  • “BREAKING: Greens surge in the Greater Manchester mayoral race.”
  • “On July 30th, vote Green to replace Labour and stop Reform.”
  • “New data from 3,000+ residents shows Greens surging in Greater Manchester. Vote Green on July 30th.”
Method

Ads from 18 July claimed "Greens surge in the Greater Manchester mayoral race", citing "New data from 3,000+ residents", and urged supporters to "vote tactically - vote Green first" on 30 July. The squeeze line "Replace Labour, Stop Reform" presented the Greens as the alternative to both. All the ads ended between 29 July and 1 August.

Reform UK

No mandate: call a general election

Ads this week~78
Top reach>1M
Top spend£50K-£60K
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
23 Jul 2026 - 12 Sep 2026
Reach
>1M
Spend
£50K-£60K
Open in Ad Library
Reform UK adGraphic
Andy Burnham won't act to fix Britain. He has no mandate and we need a general election now.
Ran
21 Jul 2026 - 25 Aug 2026
Reach
>1M
Spend
£2K-£2.5K
Open in Ad Library
Reform UK adGraphic
Andy Burnham has become PM with almost no scrutiny or mandate from the British people. We need a general election now.
Ran
21 Jul 2026 - 25 Aug 2026
Reach
>1M
Spend
£2K-£2.5K
Open in Ad Library
Reform UK adGraphic
Andy Burnham has previously backed yet more tax rises. He has no mandate and we need a general election now.
Ran
21 Jul 2026 - 25 Aug 2026
Reach
>1M
Spend
£2K-£2.5K
Open in Ad Library
  • “Andy Burnham won't act to fix Britain. He has no mandate and we need a general election now.”
  • “Nobody voted for a universal death tax. Help us fight it and sign our petition.”
  • “Britain is lawless. Swipe to see our policies for a safer country. REFORMPARTY.UK Our Policies for a Safer Cou…”
  • “Andy Burnham has no mandate and yet Kemi Badenoch refuses to call for a General Election. The Tories are runni…”
Method

A set of ads from 21 July said "Andy Burnham has become PM with almost no scrutiny or mandate" and has "backed yet more tax rises", each passing a million impressions. The petition to "demand a general election NOW" (from 23 July) turned that attack into sign-ups. A new petition from 30 July said "Nobody voted for a universal death tax".

Conservative and Unionist Party

Victims, early release and the North Sea

Ads this week~34
Top reach—
Top spend—
Video or graphic, top 10 ads1 video · 9 graphic
Conservatives adVideo
Please share this video. Across the country, victims of sexual abuse have been told that their attackers could be released early under Labour's early release scheme These are their stories.
Ran
1 Aug 2026 - 4 Aug 2026
Open in Ad Library
Conservatives adGraphic
Sign the petition - Tell Labour to back British oil & gas BP exiting the North Sea after 60 years is yet another warning that Labour is turning one of Britain's greatest industries into managed decline. Click here to…
Ran
31 Jul 2026 - 8 Aug 2026
Reach
125K-150K
Spend
£600-£699
Open in Ad Library
Conservatives adGraphic
BP exiting the North Sea after 60 years is yet another warning that Labour is turning one of Britain's greatest industries into managed decline. Only the Conservatives have a plan to turn this around, and deliver chea…
Ran
31 Jul 2026 - 3 Aug 2026
Reach
70K-80K
Spend
£100-£199
Open in Ad Library
Conservatives adGraphic
BP exiting the North Sea after 60 years is yet another warning that Labour and the SNP are turning one of Britain's greatest industries into managed decline. Only the Conservatives have a plan to turn this around, and…
Ran
31 Jul 2026 - 10 Aug 2026
Reach
70K-80K
Spend
£100-£199
Open in Ad Library
  • “40,000 people have already backed our campaign. If you agree victims deserve better, add your name to our peti…”
  • “Sign the petition to tell Andy Burnham - Protect oil and gas jobs BP exiting the North Sea after 60 years is y…”
  • “BP exiting the North Sea after 60 years is yet another warning that Labour and the SNP are turning one of Brit…”
  • “BP exiting the North Sea after 60 years is yet another warning that Labour is turning one of Britain's greates…”
Method

Petitions from 30 July said "victims deserve better" and opposed early prisoner release, with a victims' video from 1 August. From 31 July, ads and a petition used BP's exit from the North Sea to accuse Labour, and in some versions the SNP, of managing the industry's decline.

Labour Party

Burnham's first pledge: end rough sleeping

Ads this week~5
Top reach500K-600K
Top spend£5K-£6K
Video or graphic, top 5 ads3 video · 2 graphic
The Labour Party adGraphic
Andy Burnham wants to do things differently: problem-solving, not point-scoring; long-term, not short-term; power taken out of Westminster and put into the hands of people and places. If you agree, add your name and t…
Ran
21 Jul 2026 - 29 Jul 2026
Reach
500K-600K
Spend
£5K-£6K
Open in Ad Library
The Labour Party adGraphic
Andy Burnham’s first pledge as Prime Minister is to end rough sleeping in this country. Back Andy’s plan to build a country where everyone has the security of a roof over their head and a chance to get back on their f…
Ran
25 Jul 2026 - 28 Jul 2026
Reach
25K-30K
Spend
£200-£299
Open in Ad Library
The Labour Party adVideo
Andy Burnham is doing politics differently. Sign up to hear from Andy and be part of the change.
Ran
24 Jul 2026 - 28 Jul 2026
Reach
20K-25K
Spend
£100-£199
Open in Ad Library
The Labour Party adVideo
Let us make this the moment Britain starts to believe again. ACT.LABOUR.ORG.UK
Ran
24 Jul 2026 - 28 Jul 2026
Reach
6K-7K
Spend
<£100
Open in Ad Library
  • “Andy Burnham is doing politics differently. Sign up to be part of the change: problem-solving, not point-scori…”
Method

The largest ad (500K–600K reach, £5K–£6K) introduced Burnham as doing things "differently", and a smaller one said his "first pledge as Prime Minister is to end rough sleeping". All asked people to sign up, and all ended by 29 July.

A row of brick terraced houses with tall chimneys
Photo: T / Unsplash
What changed

What this week tells us

  • The Greens' Greater Manchester mayoral ads all ended around the 30 July vote.
  • Reform's "universal death tax" petition started on 30 July and ran into September.
  • The Conservatives switched to BP and North Sea ads from 31 July.