Photo: Pieter Pienaar / Unsplash

Weekly report · 29 Jun – 5 Jul 2026

Reform pushes for a general election as the Conservatives target Ed Miliband and Andy Burnham

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~260900K-1M£1K-£1.5K0% videoFrom deportation to a general election
Green Party of England and Wales~19>1M£5K-£6K67% videoGreens versus Reform
Conservative and Unionist Party~8——17% videoMiliband, Burnham and energy bills
Scottish National Party~125K-30K£100-£1990% videoA council by-election
Labour Party0————
Liberal Democrats0————
Plaid Cymru0————
Reform UK

From deportation to a general election

Ads this week~260
Top reach900K-1M
Top spend£1K-£1.5K
Video or graphic, top 8 ads0 video · 8 graphic
Reform UK adGraphic
Britain is lawless. Swipe to see our policies for a safer country. REFORMPARTY.UK Our Policies for a Safer Country Learn More REFORMPARTY.UK 30,000 More Police Learn More REFORMPARTY.UK End Prison Overcrowding Learn M…
Ran
23 Jun 2026 - 9 Aug 2026
Reach
900K-1M
Spend
£1K-£1.5K
Open in Ad Library
Reform UK adGraphic
Enough of waiting around - Reform is ready for an election and we can deliver radical change. Sign our petition if you want a General Election.
Ran
24 Jun 2026 - 3 Jul 2026
Open in Ad Library
Reform UK adGraphic
Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.
Ran
27 May 2026 - 29 Jun 2026
Reach
450K-500K
Spend
£1.5K-£2K
Open in Ad Library
Reform UK adGraphic
Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.
Ran
27 May 2026 - 29 Jun 2026
Open in Ad Library
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
  • “Enough of waiting around - Reform is ready for an election and we can deliver radical change. Sign our petitio…”
Method

The detain-and-deport petition, which had run since 27 May with several variants at 400K–500K reach each, ended on 29 June. The new petition asked supporters to sign "if you want a General Election". Both are list-building ads. The "Britain is lawless" policy carousel ran alongside.

Green Party of England and Wales

Greens versus Reform

Ads this week~19
Top reach>1M
Top spend£5K-£6K
Video or graphic, top 9 ads6 video · 3 graphic
  • “Greater Manchester: It is Greens vs. Reform on 30th July.”
  • “Only the Greens can beat Reform. Vote Green on July 30th.”
  • “Greater Manchester: Vote Green to Stop a Reform Mayor.”
  • “Let's stop Reform again on 30th July. Vote Green.”
Method

New ads from 3 July framed Greater Manchester as "Green vs. Reform" on 30 July and urged people to register to vote. Housing appeared as a policy theme ("Homes for people, not for profit"). The Norfolk ad for 16 July also started this week.

Conservative and Unionist Party

Miliband, Burnham and energy bills

Ads this week~8
Top reach—
Top spend—
Video or graphic, top 6 ads1 video · 5 graphic
Conservatives adGraphic
Ed Miliband was a senior adviser to Gordon Brown when he sold the gold at rock bottom prices. Don’t let him make the same mistake again. Sign our petition to demand Andy Burnham stops Ed Miliband from becoming Chancel…
Ran
30 Jun 2026 - 1 Jul 2026
Reach
100-999
Spend
<£100
Open in Ad Library
  • “Ed Miliband promised to cut energy bills by £300. But they’ve just gone up by almost £300. And without Rachel…”
  • “Ed Miliband's net zero obsession has made Britain poorer, weaker and less secure. Now Andy Burnham wants to pu…”
Method

Low-spend ads (under £100 each) attacked Ed Miliband over energy bills ("they've just gone up by almost £300") and net zero, and linked him to Andy Burnham. One asked people to sign a petition. From 1 July the page ran "Vote Conservative today!" get-out-the-vote ads.

Scottish National Party

A council by-election

Ads this week~1
Top reach25K-30K
Top spend£100-£199
Video or graphic, top 1 ads0 video · 1 graphic
Scottish National Party (SNP) adGraphic
💪🏻 With Angus Matheson, Peterhead South and Cruden will get an approachable, visible, and committed councillor. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Vote Angus Matheson No.1 on Thursday 2nd July WWW.SNP.ORG/SURVEY/ Tell us your views
Ran
25 Jun 2026 - 3 Jul 2026
Reach
25K-30K
Spend
£100-£199
Open in Ad Library
Method

A single ad backed Angus Matheson for Peterhead South and Cruden, with polling on Thursday 2 July.

Westminster Bridge and Elizabeth Tower across the Thames
Photo: N R / Unsplash
What changed

What this week tells us

  • Reform's detain-and-deport petition ended on 29 June and the general-election petition took its place.
  • The Greens' Greater Manchester and Norfolk campaigns both started on 3 July.
  • Labour ran no ads that started or ran in this week.