Photo: Phil Hearing / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~120 | 900K-1M | £1K-£1.5K | 0% video | Clacton against the establishment |
| Conservative and Unionist Party | ~13 | — | — | 80% video | Kemi Badenoch clips and a ward by-election |
| Green Party of England and Wales | ~6 | >1M | £5K-£6K | 17% video | A safer Norfolk, and stopping Reform |
| Labour Party | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
GraphicBritain is lawless. Swipe to see our policies for a safer country. REFORMPARTY.UK Our Policies for a Safer Country Learn More REFORMPARTY.UK 30,000 More Police Learn More REFORMPARTY.UK End Prison Overcrowding Learn M…
GraphicA by-election is coming. It will be a contest between the people of Clacton and the entire political establishment.
GraphicEnough of waiting around - Reform is ready for an election and we can deliver radical change. Sign our petition if you want a General Election.
The Clacton ad (7–11 July, 60K–70K reach) framed the coming by-election as the people versus "the entire political establishment". The General Election petition, running since 24 June, kept collecting sign-ups, and the policy carousel on crime and policing continued as the page's widest-reaching ad.
Video
VideoKemi is spot on👇 We need to get serious
VideoKemi is spot on👇 We need to get serious
Video🚨Vote for local man Richard Thorne in Cuxton, Halling & Riverside - the only candidate who actually lives in the ward.
"Kemi is spot on" videos with the line "We need to get serious" reached 900K–1M for £1.5K–£2K. Smaller ads asked voters in Cuxton, Halling & Riverside to return postal votes for the local candidate.
GraphicVote for a safer Norfolk on July 16th, Vote Green.
GraphicVote for a safer Norfolk on July 16th, Vote Green.
GraphicGreens can stop Reform and make Norfolk safer on July 16th. Vote Green.
GraphicVote for a safer Norfolk on July 16th, Vote Green.
Every Green ad this week pointed to 16 July in Norfolk. The main message was safety ("Vote for a safer Norfolk"), paired with direct attacks on Reform ("Take a stand against corrupt Reform", "Greens can stop Reform"). It was the page's highest-spending ad of the period.
