Photo: T / Unsplash

Weekly report · 22–28 June 2026

Labour and the Greens both start advertising for the 30 July Greater Manchester vote, each framing it against Reform

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~330900K-1M£1K-£1.5K0% videoCrime policy and a call for a general election
Green Party of England and Wales~27——40% videoGreen versus Reform in Greater Manchester
Labour Party~5>1M£2.5K-£3K20% videoDelivery in Greater Manchester, and a warning about Reform
Liberal Democrats~120K-25K£100-£1990% videoA call on the next Prime Minister
Scottish National Party~125K-30K£100-£1990% videoA council by-election
Conservative and Unionist Party0————
Plaid Cymru0————
Reform UK

Crime policy and a call for a general election

Ads this week~330
Top reach900K-1M
Top spend£1K-£1.5K
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
Britain is lawless. Swipe to see our policies for a safer country. REFORMPARTY.UK Our Policies for a Safer Country Learn More REFORMPARTY.UK 30,000 More Police Learn More REFORMPARTY.UK End Prison Overcrowding Learn M…
Ran
23 Jun 2026 - 9 Aug 2026
Reach
900K-1M
Spend
£1K-£1.5K
Open in Ad Library
Reform UK adGraphic
Enough of waiting around - Reform is ready for an election and we can deliver radical change. Sign our petition if you want a General Election.
Ran
24 Jun 2026 - 3 Jul 2026
Open in Ad Library
Reform UK adGraphic
Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.
Ran
27 May 2026 - 29 Jun 2026
Reach
450K-500K
Spend
£1.5K-£2K
Open in Ad Library
Reform UK adGraphic
Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.
Ran
27 May 2026 - 29 Jun 2026
Reach
400K-450K
Spend
£1.5K-£2K
Open in Ad Library
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
  • “For too long, Britain's tradesmen have been punished for working hard. Reform will raise the VAT registration…”
Method

The "Britain is lawless" carousel, starting on 23 June, set out policies such as "30,000 More Police" and went on to reach 900K–1M. The general-election petition from 24 June is a list-building ad. Four variants of the detain-and-deport petition, each at 400K–500K reach, continued until 29 June.

Green Party of England and Wales

Green versus Reform in Greater Manchester

Ads this week~27
Top reach—
Top spend—
Video or graphic, top 10 ads4 video · 6 graphic
  • “Greater Manchester: It is Greens vs. Reform on 30th July.”
  • “Greater Manchester: it is Green vs. Reform on July 30th.”
  • “Greater Manchester: Vote Green to Stop a Reform Mayor.”
  • “We want to hear your thoughts on Greater Manchester.”
Method

Short videos and images presented the 30 July contest as a two-way fight with Reform and asked people to register. The message ("Let's stop Reform again") presented the Greens as Reform's main opponent.

Labour Party

Delivery in Greater Manchester, and a warning about Reform

Ads this week~5
Top reach>1M
Top spend£2.5K-£3K
Video or graphic, top 5 ads1 video · 4 graphic
The Labour Party adGraphic
🚍 Better transport 🏠 More housing 📈 Economic growth Labour is delivering for Greater Manchester. LABOUR.ORG.UK Labour is delivering Learn More LABOUR.ORG.UK Labour is delivering Learn More LABOUR.ORG.UK Labour is deli…
Ran
19 Jun 2026 - 23 Jun 2026
Reach
>1M
Spend
£2.5K-£3K
Open in Ad Library
The Labour Party adGraphic
We can’t risk Reform’s division in our communities. Vote Labour on Thursday 30 July.
Ran
22 Jun 2026 - 24 Jun 2026
Reach
450K-500K
Spend
£1K-£1.5K
Open in Ad Library
The Labour Party adVideo
🚍 Better transport 🏠 More housing
Ran
19 Jun 2026 - 25 Jun 2026
Reach
400K-450K
Spend
£3K-£3.5K
Open in Ad Library
The Labour Party adGraphic
Labour is delivering affordable housing across Greater Manchester 🏠 LABOUR.ORG.UK Labour is delivering Learn More LABOUR.ORG.UK Labour is delivering Learn More LABOUR.ORG.UK Labour is delivering Learn More LABOUR.ORG.…
Ran
19 Jun 2026 - 24 Jun 2026
Reach
350K-400K
Spend
£800-£899
Open in Ad Library
  • “Vote Labour for Greater Manchester on Thursday 30 July 🐝 🌹”
Method

Ads listed "Better transport", "More housing" and "Economic growth" under the line "Labour is delivering for Greater Manchester". From 22 June a contrast ad warned of "Reform's division in our communities" and gave the polling date, Thursday 30 July.

Liberal Democrats

A call on the next Prime Minister

Ads this week~1
Top reach20K-25K
Top spend£100-£199
Video or graphic, top 1 ads0 video · 1 graphic
Liberal Democrats adGraphic
The British people are sick of being let down by an endless merry go round of Prime Ministers while nothing really changes for them. Whoever becomes Prime Minister needs to drop the caution and complacency and show th…
Ran
22 Jun 2026 - 24 Jun 2026
Reach
20K-25K
Spend
£100-£199
Open in Ad Library
Method

One low-spend ad (£100–£199) said people were "sick of being let down by an endless merry go round of Prime Ministers" and set out a demand of "whoever becomes Prime Minister".

Scottish National Party

A council by-election

Ads this week~1
Top reach25K-30K
Top spend£100-£199
Video or graphic, top 1 ads0 video · 1 graphic
Scottish National Party (SNP) adGraphic
💪🏻 With Angus Matheson, Peterhead South and Cruden will get an approachable, visible, and committed councillor. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Vote Angus Matheson No.1 on Thursday 2nd July WWW.SNP.ORG/SURVEY/ Tell us your views
Ran
25 Jun 2026 - 3 Jul 2026
Reach
25K-30K
Spend
£100-£199
Open in Ad Library
Method

A single ad from 25 June backed Angus Matheson in Peterhead South and Cruden ahead of polling on 2 July.

A street of terraced houses
Photo: Pete F / Unsplash
What changed

What this week tells us

  • Labour's first contrast ad against Reform in Greater Manchester started on 22 June.
  • Reform's "Britain is lawless" carousel started on 23 June and ran into August.
  • The Conservatives ran no ads that started or ran this week.