Photo: Priscilla Du Preez / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~110 | 500K-600K | £700-£799 | 20% video | A two-horse race with Reform in Wales |
| Labour Party | ~26 | >1M | £3.5K-£4K | 60% video | Only Labour can stop Reform, nationally and locally |
| Green Party of England and Wales | ~19 | 200K-250K | £4K-£4.5K | 60% video | Hannah Spencer as "the only vote to stop Reform" |
| Conservative and Unionist Party | ~11 | 250K-300K | £2K-£2.5K | 80% video | Rural tax attacks, then postal votes |
| Scottish National Party | ~2 | >1M | £3K-£3.5K | 50% video | Energy bills and education |
| Reform UK | ~1 | >1M | £9K-£10K | 100% video | Introducing Dan Thomas in Wales |
| Liberal Democrats | 0 | — | — | — | — |
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
GraphicNorthern Powerhouse Rail = North of England, not North Wales! ANOTHER project labelled 'England-and-Wales' by Labour with no fair funding for our communities 😡 Only Plaid Cymru demands the billions we're owed and cont…
Graphic20 hours a week of free childcare: This is what a Plaid Cymru government will make a reality for parents of children between nine months and four years by 2031.
The widest-reaching ads, started on 6 February, told voters "It's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru", in English and Welsh. Alongside them ran a pledge of "20 hours a week of free childcare" and attack ads on rail funding labelled "England and Wales" by Labour. Spend per ad was low (mostly £500–£800), so the volume comes from many small ads.
VideoDon’t just take it from us. Chat with us
Video
VideoNigel Farage doesn't want Labour to fix the NHS because he doesn't believe in the NHS. That's why he'll hate that in November, waiting lists fell by the second highest amount in 15 years.
GraphicLabour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000,000 extra NHS appointments. Reform wants you to pay for your care. If you believe in an NHS that’s properl…
Long-running national ads continued: a cost-of-living video, an NHS waiting-lists image contrasting Labour with Reform ("Reform wants you to pay for your care"), and a video saying Farage "doesn't believe in the NHS". A new ad from 11 February, "Only Labour can stop the divisive politics of Reform", made the same anti-Reform pitch as the Greens.
VideoHannah Spencer is the only vote to stop Reform on the 26th February.
VideoMeet Hannah Spencer. Green MP candidate - and the only vote to stop Reform.
GraphicIt's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green Party of England and Wales, both at 2 Glenhurst Road, Burnage, Manchester, M19 1WX.
VideoIt's Greens or Reform in Gorton and Denton.
Candidate-led ads for Hannah Spencer in Gorton & Denton, with lines such as "It's Greens or Reform" and "the only vote to stop Reform on the 26th February". New videos introducing her started on 13 February. Spend was relatively high for a single seat, up to £4K–£4.5K on one video.
VideoKeir Starmer’s tax hikes threaten local farms, post offices, pubs, and rural shops.
VideoJoin thousands of your neighbours signing up for postal vote. 👇 Learn More
VideoLabour’s Family Farm Tax will push up food prices, cost local jobs, and threaten food security.
GraphicGot 2 mins? Sign up for a postal vote and guarantee your vote this May 👇 Learn More
Videos started on 6–7 February attacked "Labour's Family Farm Tax" and tax rises on "local farms, post offices, pubs, and rural shops". From 13 February the page switched to get-out-the-vote work, urging people to "sign up for a postal vote" ahead of May. Both sets spent £1.5K–£3.5K per ad.
VideoScotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTPS://WWW.SNP.ORG/ENERGY
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
Two long-running ads from January continued: Scotland is "energy rich, yet households pay some of the highest energy bills in Europe", and an education ad on supporting learning and parents. No new ads started this week.
VideoDan Thomas is our new leader in Wales. This is his story. 👇
One video, "Dan Thomas is our new leader in Wales. This is his story", carried the page's spend for the week (£9K–£10K, over a million impressions). It was a single personal-introduction ad rather than a volume campaign.
