Photo: Annie Spratt / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~110 | 500K-600K | £700-£799 | 20% video | Reform or "new leadership" with Plaid |
| Labour Party | ~58 | >1M | £3.5K-£4K | 50% video | Cost of living, the NHS and the Gorton & Denton squeeze |
| Green Party of England and Wales | ~18 | 300K-350K | £3.5K-£4K | 60% video | "It's Greens or Reform" in Gorton & Denton |
| Conservative and Unionist Party | ~8 | 250K-300K | £2K-£2.5K | 83% video | Stamp duty and the "Family Farm Tax" |
| Scottish National Party | ~4 | >1M | £3K-£3.5K | 25% video | Public services and energy, with a survey |
| Reform UK | ~1 | >1M | £9K-£10K | 100% video | A new leader in Wales |
| Liberal Democrats | 0 | — | — | — | — |
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
GraphicNorthern Powerhouse Rail = North of England, not North Wales! ANOTHER project labelled 'England-and-Wales' by Labour with no fair funding for our communities 😡 Only Plaid Cymru demands the billions we're owed and cont…
Graphic20 hours a week of free childcare: This is what a Plaid Cymru government will make a reality for parents of children between nine months and four years by 2031.
The "two horse race" line had run since December; from 6 February new bilingual versions became the page's widest-reaching ads, alongside "time for new leadership for Wales", a direct framing against Reform. These sat with a rail ad ("Northern Powerhouse Rail = North of England, not North Wales") and the 20-hours free-childcare pledge. Spend per ad stayed small.
VideoDon’t just take it from us. Chat with us
VideoWe're cutting the cost of living. LABOUR.ORG.UK
VideoNigel Farage doesn't want Labour to fix the NHS because he doesn't believe in the NHS. That's why he'll hate that in November, waiting lists fell by the second highest amount in 15 years.
GraphicLabour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000,000 extra NHS appointments. Reform wants you to pay for your care. If you believe in an NHS that’s properl…
The widest-reaching ads were national videos from 22 January on cutting the cost of living and Britain turning "a corner", and NHS ads aimed at Reform and Farage. A short local ad from 29 January ("BREAKING: Yet another poll shows only Labour can beat Reform in Gorton and Denton") used polling to argue for tactical support.
GraphicIt's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green Party of England and Wales, both at 2 Glenhurst Road, Burnage, Manchester, M19 1WX.
VideoHannah Spencer is the only vote to stop Reform on the 26th February.
GraphicIt's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green Party of England and Wales, both at 2 Glenhurst Road, Burnage, Manchester, M19 1WX.
GraphicIt's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green Party of England and Wales, both at 2 Glenhurst Road, Burnage, Manchester, M19 1WX.
Candidate ads promoted on behalf of Hannah Spencer used the same binary as Labour but with the Greens as the challenger, "the only vote to stop Reform on the 26th February". Spend per ad was £1K–£4.5K, high for a single seat.
VideoKeir Starmer’s tax hikes threaten local farms, post offices, pubs, and rural shops.
VideoLabour’s Family Farm Tax will push up food prices, cost local jobs, and threaten food security.
VideoLabour’s Family Farm Tax puts British farming at risk.
VideoRural communities need a strong team with a credible plan to stand up to Labour.
A petition to "scrap Stamp Duty" from 28 January collected contact details. From 6 February videos attacked "Labour's Family Farm Tax" and claimed "Only the Conservatives have a credible plan to stand up for rural Britain", aimed at rural voters.
VideoScotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTPS://WWW.SNP.ORG/ENERGY
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
GraphicEveryone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
GraphicLabour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
Ads from early January continued on energy bills, seeing a doctor, education and free university tuition ("Labour introduced tuition fees at Westminster"). Low-cost versions linked to a party survey, a list-building tactic.
VideoDan Thomas is our new leader in Wales. This is his story. 👇
A single video from 5 February introduced Dan Thomas as "our new leader in Wales", with £9K–£10K behind it and over a million impressions. It was the page's only ad in the window.
