Photo: Steve Houghton-Burnett / Unsplash

Weekly report · 26 Jan – 1 Feb 2026

The Gorton & Denton by-election campaign starts on Facebook, with Greens and Labour both claiming to be the way to stop Reform

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Plaid Cymru~110350K-400K£500-£59960% videoFair funding for Wales, health and childcare
Labour Party~65>1M£3.5K-£4K40% videoTurning a corner, and the only party to beat Reform
Green Party of England and Wales~15——40% video"Labour have blown it" in Gorton & Denton
Scottish National Party~7>1M£3K-£3.5K14% videoEnergy, health and free tuition, with a survey
Conservative and Unionist Party~3——0% videoA petition to scrap stamp duty
Reform UK~1>1M£20K-£25K0% videoA big-budget survey
Liberal Democrats0————
Plaid Cymru

Fair funding for Wales, health and childcare

Ads this week~110
Top reach350K-400K
Top spend£500-£599
Video or graphic, top 10 ads6 video · 4 graphic
Plaid Cymru adGraphic
Northern Powerhouse Rail = North of England, not North Wales! ANOTHER project labelled 'England-and-Wales' by Labour with no fair funding for our communities 😡 Only Plaid Cymru demands the billions we're owed and cont…
Ran
20 Jan 2026 - 30 Mar 2026
Reach
350K-400K
Spend
£500-£599
Open in Ad Library
Plaid Cymru adGraphic
£45 biliwn ychwanegol i reilffyrdd Lloegr gan Lafur, dim byd ychwanegol i Gymru 😡 Llofnodwch ein deiseb heddiw i atal Cymru rhag talu am brosiectau rheilffordd Lloegr yn unig. Northern Powerhouse Rail = North of Engla…
Ran
20 Jan 2026 - 21 Apr 2026
Reach
250K-300K
Spend
£500-£599
Open in Ad Library
Plaid Cymru adGraphic
ANOTHER English-only project labelled as 'England and Wales' by Labour 😡 £45 billion extra for English rail. No extra funding for Wales. Only Plaid Cymru demands the billions we're owed and control over Welsh rail. Si…
Ran
20 Jan 2026 - 14 Apr 2026
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Plaid Cymru adGraphic
It's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
Ran
5 Jan 2026 - 1 Feb 2026
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  • “January is when families reset the budget. So what is childcare really costing parents in Wales? 🏴󠁧󠁢󠁷󠁬󠁳󠁿 20 ho…”
  • “Plaid Cymru has real plans - developed with health workers - to get to grips with the problems in our NHS and…”
  • “Mae Cymru yn haeddu gwell. Mae gan Blaid Cymru gynllun i fynd i'r afael â'r problemau yn ein gwasanaeth iechyd…”
  • “We were told things would be better with two Labour governments. With no HS2 funding, no Crown Estate powers a…”
Method

Petition ads in English and Welsh asked people to sign against Wales paying for "English-only" rail projects, a list-building tactic built on a grievance with Labour at Westminster. Policy ads set out NHS plans "developed with health workers" and the free-childcare offer, timed to "January is when families reset the budget".

Labour Party

Turning a corner, and the only party to beat Reform

Ads this week~65
Top reach>1M
Top spend£3.5K-£4K
Video or graphic, top 10 ads4 video · 6 graphic
The Labour Party adVideo
Don’t just take it from us. Chat with us
Ran
22 Jan 2026 - 24 Feb 2026
Reach
>1M
Spend
£3.5K-£4K
Open in Ad Library
The Labour Party adVideo
We're cutting the cost of living. LABOUR.ORG.UK
Ran
22 Jan 2026 - 11 Feb 2026
Reach
800K-900K
Spend
£3.5K-£4K
Open in Ad Library
The Labour Party adVideo
Nigel Farage doesn't want Labour to fix the NHS because he doesn't believe in the NHS. That's why he'll hate that in November, waiting lists fell by the second highest amount in 15 years.
Ran
22 Jan 2026 - 4 Mar 2026
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The Labour Party adGraphic
Labour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000,000 extra NHS appointments. Reform wants you to pay for your care. If you believe in an NHS that’s properl…
Ran
9 Dec 2025 - 24 Feb 2026
Reach
200K-250K
Spend
£2K-£2.5K
Open in Ad Library
  • “BREAKING: Yet another poll shows only Labour can beat Reform in Gorton and Denton”
  • “This year, Britain will turn a corner, thanks to the decisions this Labour government has taken. LABOUR.ORG.UK”
  • “This is what Labour is delivering for Gorton and Denton.”
  • “Labour is delivering the biggest investment in homegrown clean power in Britain’s history - helping to create…”
Method

Video ads from 22 January made the national case ("We're cutting the cost of living", Britain "will turn a corner") and attacked Farage over the NHS. A local ad from 29 January cited polling to argue "only Labour can beat Reform in Gorton and Denton", a tactical-voting appeal.

Green Party of England and Wales

"Labour have blown it" in Gorton & Denton

Ads this week~15
Top reach—
Top spend—
Video or graphic, top 10 ads4 video · 6 graphic
Green Party of England and Wales adVideo
Let's make hope normal again. Vote Green in Gorton & Denton! Promoted by Chris Williams on behalf of the Green Party, both at PO Box 78066, London SE16 9GQ.
Ran
27 Jan 2026 - 1 Feb 2026
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Green Party of England and Wales adGraphic
Labour have blown it. Only Greens can Stop Reform. Join us this week: Promoted by Chris Williams on behalf of the Green Party, both at PO Box 78066, London SE16 9GQ.
Ran
27 Jan 2026 - 1 Feb 2026
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Green Party of England and Wales adGraphic
It's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green Party of England and Wales, both at 2 Glenhurst Road, Burnage, Manchester, M19 1WX.
Ran
30 Jan 2026 - 8 Feb 2026
Reach
300K-350K
Spend
£3.5K-£4K
Open in Ad Library
Green Party of England and Wales adGraphic
Labour have blown it. Only Greens can Stop Reform. Join us this week: Promoted by Chris Williams on behalf of the Green Party, both at PO Box 78066, London SE16 9GQ.
Ran
27 Jan 2026 - 1 Feb 2026
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  • “It's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah Spencer and The Green P…”
  • “Let's make hope normal again. Vote Green in Gorton & Denton! Promoted by Chris Williams on behalf of the Green…”
  • “Labour have blown it. Only Greens can Stop Reform. Join us this week: Promoted by Chris Williams on behalf of…”
  • “Labour have blown it. It's Greens or Reform in Gorton & Denton. Promoted by Miles Thorpe on behalf of Hannah S…”
Method

New ads from 27 January asked people to "Vote Green in Gorton & Denton" and "make hope normal again", while others urged supporters to join. From 30 January, candidate-promoted ads for Hannah Spencer set up the contest as "Greens or Reform", with up to £3.5K–£4K per ad.

Scottish National Party

Energy, health and free tuition, with a survey

Ads this week~7
Top reach>1M
Top spend£3K-£3.5K
Video or graphic, top 7 ads1 video · 6 graphic
Scottish National Party (SNP) adVideo
Scotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTPS://WWW.SNP.ORG/ENERGY
Ran
9 Jan 2026 - 3 Mar 2026
Reach
>1M
Spend
£3K-£3.5K
Open in Ad Library
Scottish National Party (SNP) adGraphic
From early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
Ran
11 Jan 2026 - 3 Mar 2026
Reach
700K-800K
Spend
£900-£999
Open in Ad Library
Scottish National Party (SNP) adGraphic
Everyone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
Ran
9 Jan 2026 - 3 Feb 2026
Reach
700K-800K
Spend
£1K-£1.5K
Open in Ad Library
Scottish National Party (SNP) adGraphic
Labour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
Ran
11 Jan 2026 - 3 Feb 2026
Reach
450K-500K
Spend
£1K-£1.5K
Open in Ad Library
  • “🩺 Everyone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that wo…”
  • “🥶 Scotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTP://SNP.ORG/SURVE…”
  • “🏴󠁧󠁢󠁳󠁣󠁴󠁿 The SNP is delivering for Bearsden South. On 29 January vote to elect a local champion for your commun…”
Method

Ads from early January continued on energy bills, GP access, education and free university tuition. Small-budget versions pointed to an SNP survey ("Tell us your views"), collecting contacts.

Conservative and Unionist Party

A petition to scrap stamp duty

Ads this week~3
Top reach—
Top spend—
Video or graphic, top 1 ads0 video · 1 graphic
Method

The page's only new activity was a petition from 28 January: "Sign our petition to scrap Stamp Duty." It was list-building rather than persuasion, at low volume.

Reform UK

A big-budget survey

Ads this week~1
Top reach>1M
Top spend£20K-£25K
Video or graphic, top 1 ads0 video · 1 graphic
Method

One image ad, "Reform UK wants to hear from you!", ran for only four days from 26 January but spent £20K–£25K and passed a million impressions. A survey of this kind gathers contact details and views at scale.

The Palace of Westminster and Elizabeth Tower at dusk
Photo: Pieter Pienaar / Unsplash
What changed

What this week tells us

  • The Greens' Gorton & Denton campaign started on 27 January, with candidate ads from 30 January.
  • Reform's single survey ad spent more (£20K–£25K) than any other ad seen this week.
  • The Conservatives' stamp duty petition started on 28 January.