Photo: N R / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~120 | 350K-400K | £500-£599 | 60% video | "No fair funding" for Wales on rail |
| Labour Party | ~29 | — | — | 60% video | A new national video push |
| Scottish National Party | ~11 | >1M | £3K-£3.5K | 10% video | Public services and a local vote |
| Reform UK | 0 | — | — | — | — |
| Conservative and Unionist Party | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
GraphicNorthern Powerhouse Rail = North of England, not North Wales! ANOTHER project labelled 'England-and-Wales' by Labour with no fair funding for our communities 😡 Only Plaid Cymru demands the billions we're owed and cont…
Graphic£45 biliwn ychwanegol i reilffyrdd Lloegr gan Lafur, dim byd ychwanegol i Gymru 😡 Llofnodwch ein deiseb heddiw i atal Cymru rhag talu am brosiectau rheilffordd Lloegr yn unig. Northern Powerhouse Rail = North of Engla…
GraphicANOTHER English-only project labelled as 'England and Wales' by Labour 😡 £45 billion extra for English rail. No extra funding for Wales. Only Plaid Cymru demands the billions we're owed and control over Welsh rail. Si…
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
New ads from 20 January used Northern Powerhouse Rail as an example of a project "labelled 'England-and-Wales' by Labour" and asked people to sign a petition, in English and Welsh. This is list-building around a grievance. The "two horse race" with Reform, free-childcare and NHS ads continued from earlier in January.
Video
Video
VideoNigel Farage doesn't want Labour to fix the NHS because he doesn't believe in the NHS. That's why he'll hate that in November, waiting lists fell by the second highest amount in 15 years.
GraphicLabour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000,000 extra NHS appointments. Reform wants you to pay for your care. If you believe in an NHS that’s properl…
Four videos started on 22 January: "We're cutting the cost of living", "This year, Britain will turn a corner", a testimonial-style "Don't just take it from us", and an attack saying Farage "doesn't believe in the NHS". They were the start of the campaign that led Labour's page into February.
VideoScotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTPS://WWW.SNP.ORG/ENERGY
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
GraphicEveryone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
GraphicLabour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
Ads started in early January framed the SNP as protecting public services and energy-rich Scotland's households. A small local ad contrasted Labour closing a library with the SNP securing a community hub and asked for votes "On 22 January". Survey-linked versions collected contacts.
