Photo: Berke Citak / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Labour Party | ~20 | >1M | £1K-£1.5K | 70% video | The government's record and an attack on Farage |
| Reform UK | ~5 | 400K-450K | £2K-£2.5K | 33% video | Afghan asylum petition |
| Conservative and Unionist Party | ~1 | 200K-250K | £2.5K-£3K | 0% video | A welfare petition |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
GraphicShare with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
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GraphicShare with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
GraphicNEW: With Labour, there have been 4.2 million additional appointments in the NHS since July last year. There’s more to do, but we’re getting on with the job.
Carried-over ads made up the week: a shared Guardian piece on working parents (over a million impressions), "4.2 million additional appointments in the NHS" and "Labour is the party of working people". An attack video, "The mask has slipped", accused Farage of backing tax cuts for the richest while voting against sick pay; it ended on 22 July.
VideoThe Tory government secretly granted asylum to 24,000 Afghans in the UK, costing £7 billion. This betrayal must be investigated. AFGHANCOVERUP.COM Sign the petition now.
GraphicThe Tory government secretly granted asylum to 24,000 Afghans in the UK, costing £7 billion. This betrayal must be investigated.
GraphicThe Tory government secretly granted asylum to 24,000 Afghans in the UK, costing £7 billion. This betrayal must be investigated.
Every ad was a version of one petition, started on 16 July, accusing the "Tory government" of a £7 billion asylum "betrayal" and directing people to AfghanCoverUp.com to sign. The aim was list-building: collecting contact details from people angry about the issue. The video version reached 400K–450K.
GraphicKeir Starmer thinks you should go to work so your neighbour doesn’t have to. Do you think this is fair? WHATLABOURSAID.COM Sign the petition
One petition from 16 July asked whether it was fair that Keir Starmer "thinks you should go to work so your neighbour doesn't have to", sending people to WhatLabourSaid.com. It spent £2.5K–£3K in six days.
