Photo: Pete F / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Labour Party | ~31 | >1M | £1K-£1.5K | 40% video | Working parents, Sure Start and the NHS |
| Conservative and Unionist Party | ~8 | 200K-250K | £2.5K-£3K | 33% video | Petitions on work, pubs and post offices |
| Plaid Cymru | ~7 | 100K-125K | £100-£199 | 43% video | New leadership in Wales |
| Reform UK | ~5 | >1M | £25K-£30K | 60% video | Conference tickets and law and order |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
GraphicShare with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
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GraphicShare with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
GraphicSure Start gave a boost to millions of families when Labour was in government between 1997 and 2010. But under the Tories hundreds were closed. Now, we’re building on Labour's legacy, with up to 1,000 Best Start Famil…
Persuasion ads on the government's record. The widest-reaching shared a Guardian article on supporting working parents (over a million impressions), and a new ad from 21 July contrasted Sure Start under Labour with closures "under the Tories". A short video, "Something's not adding up here", also started on the 21st.
GraphicKeir Starmer thinks you should go to work so your neighbour doesn’t have to. Do you think this is fair? WHATLABOURSAID.COM Sign the petition
VideoPubs are the heart of our communities - we need to back them, along with the workers who keep them going. WWW.WHATLABOURSAID.COM
GraphicIt’s your community. Your service. Your Post Office. Let’s save it.
List-building through WhatLabourSaid.com, led by a petition asking whether it is fair that Keir Starmer "thinks you should go to work so your neighbour doesn't have to". New ads from 23 and 24 July backed pubs and asked people to help save local post offices.
GraphicIt’s time for new leadership in Wales.
GraphicMore and more people are turning to Plaid Cymru.
GraphicIt’s time for new leadership in Wales. Mae’n amser am arweinyddiaeth newydd yng Nghymru.
GraphicMae mwy a mwy o bobl yn troi at Blaid Cymru.
Low-cost bilingual image ads from 20 July ("It's time for new leadership in Wales", "More and more people are turning to Plaid Cymru") alongside short videos on the NHS in Wales and opposition to privatisation. Each ad spent under £200.
VideoThe Next Step has arrived. ✅ Secure your place at our national conference in September. REFORMPARTYCONFERENCE.CO.UK
VideoBritain is on the edge of chaos if we don’t get tough on law and order. BRITAINISLAWLESS.COM
VideoThe Tory government secretly granted asylum to 24,000 Afghans in the UK, costing £7 billion. This betrayal must be investigated. AFGHANCOVERUP.COM Sign the petition now.
GraphicThe Tory government secretly granted asylum to 24,000 Afghans in the UK, costing £7 billion. This betrayal must be investigated. AFGHANCOVERUP.COM Sign the petition now.
Few ads but heavy spend. "The Next Step has arrived" sold places at the September conference from 25 July, and a video from 22 July warned "Britain is on the edge of chaos", each passing a million impressions. The Afghan asylum petition, which collected contact details, ended on 22 July.
