Photo: Priscilla Du Preez / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~60 | 80K-90K | £100-£199 | 60% video | Trying out "Plaid or Reform" for May |
| Labour Party | ~24 | — | — | 40% video | Bills, fares and the record |
| Scottish National Party | ~5 | >1M | £1.5K-£2K | 0% video | Public services, energy and the right to choose |
| Conservative and Unionist Party | ~1 | 900K-1M | £6K-£7K | 100% video | A u-turn presented as a win |
| Reform UK | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
VideoMae Cymru yn haeddu gwell. Mae gan Blaid Cymru gynllun i fynd i'r afael â'r problemau yn ein gwasanaeth iechyd. Mae'r dewis yn amlwg ar y 7fed o Fai. Pleidleisiwch dros Blaid Cymru Plaid Cymru has real plans - develop…
Video❓ We asked the people of south Wales: Which nation has the most expensive childcare in the UK? Y gofal plant drytaf yn y DU? Yma yng Nghymru. Bydd Plaid Cymru yn newid hyn.
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU Vote Pl…
GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
Small ads from 11–17 December, most under £200, told voters "It's a two horse race in Wales" and that "May's Senedd election is a choice between Plaid Cymru or Reform". A street vox-pop asked which nation has "the most expensive childcare in the UK". Most of these ended on 23–24 December, and the same lines returned at greater volume in January.
GraphicNEW: Labour is making changes to energy levies to bring down your household energy bill by £150.
GraphicWe all want to see cheaper rail travel. That's why Labour is freezing fares to help millions of passengers save money.
VideoThis is who he is. Chat with us
VideoPlenty of excuses. 0 apologies.
Images said Labour was cutting household energy bills by £150 through changes to levies and freezing rail fares ("This is the difference with a Labour government"). Videos defended the record and, from 16 December, ran "Plenty of excuses. 0 apologies.".
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
GraphicEveryone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
Graphic⚡️ Scotland is energy rich, yet we pay some of the highest energy bills in Europe. It's time to vote for a party that will put money back in your pocket. HTTPS://WWW.SNP.ORG/ENERGY
GraphicLabour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
Ads from 17 November and 11 December continued on education, GP access, energy bills and free tuition, plus "every nation has the right to choose its own future". Each passed about a million impressions on £1.5K–£2.5K.
VideoConservatives have forced Labour into a huge u-turn on the Family Farm Tax.
One video, started on 24 December, claimed "Conservatives have forced Labour into a huge u-turn on the Family Farm Tax". It reached 900K–1M people for £6K–£7K, a large single push in a week when most parties ran carried-over ads.
