Photo: Phil Hearing / Unsplash

Weekly report · 7–13 July 2025

Labour has the field to itself, with about 89 ads on its first year and attacks on Farage

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Labour Party~89>1M£1K-£1.5K30% videoA year in government, and Farage as the opponent
Reform UK0————
Conservative and Unionist Party0————
Liberal Democrats0————
Green Party of England and Wales0————
Scottish National Party0————
Plaid Cymru0————
Labour Party

A year in government, and Farage as the opponent

Ads this week~89
Top reach>1M
Top spend£1K-£1.5K
Video or graphic, top 10 ads3 video · 7 graphic
The Labour Party adGraphic
Share with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
Ran
3 Jul 2025 - 1 Aug 2025
Reach
>1M
Spend
£1K-£1.5K
Open in Ad Library
The Labour Party adGraphic
Share with a parent who needs to know 🤝 THEGUARDIAN.COM Supporting working parents isn’t just the right thing to do – it’s vital for our economy. Learn More THEGUARDIAN.COM Learn More THEGUARDIAN.COM Learn More THEGUA…
Ran
3 Jul 2025 - 1 Aug 2025
Reach
350K-400K
Spend
£500-£599
Open in Ad Library
The Labour Party adGraphic
Nigel Farage would betray the British car industry. GOV.UK Backing British business: Prime Minister unveils plan to support carmakers
Ran
20 Jun 2025 - 11 Jul 2025
Reach
300K-350K
Spend
£400-£499
Open in Ad Library
  • “NEW: With Labour, there have been 4.2 million additional appointments in the NHS since July last year. There’s…”
  • “Something’s not adding up here… Chat With Us”
  • “The mask has slipped. Farage demands tax cuts for the very richest while scurrying through the lobbies to vote…”
  • “Under the Tories, water companies got away with polluting our rivers, lakes and seas. With Labour, the era of…”
Method

Persuasion ads on the government's record: a shared Guardian article on working parents (over a million impressions) and "4.2 million additional appointments in the NHS since July last year". Alongside them ran attacks naming Farage, including "Nigel Farage would betray the British car industry", which ended on 11 July. The new "Labour is the party of working people" video started the same day.

A polling station sign beside a bench
Photo: Steve Houghton-Burnett / Unsplash
What changed

What this week tells us

  • Labour's "party of working people" video started on 11 July and ran to 1 August.
  • Labour's car industry attack on Farage ended on 11 July.
  • No other party showed ads for this week, the quietest in this stretch.