VideoConfirmed: Labour will end the costly use of hotels to house asylum seekers in this parliament. WWW.INDEPENDENT.CO.UK
- Ran
- 13 Jun 2025 - 21 Jun 2025
- Reach
- >1M
- Spend
- £2.5K-£3K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Labour Party | ~79 | >1M | £2.5K-£3K | 20% video | Asylum hotels, trains and buses |
| Conservative and Unionist Party | ~59 | 125K-150K | £1K-£1.5K | 80% video | Winter fuel: "YOU forced the U-turn" |
| Plaid Cymru | ~15 | 90K-100K | £100-£199 | 0% video | Join Plaid for a fair deal for Wales |
| Reform UK | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
Labour Party
Asylum hotels, trains and buses
Ads this week~79
Top reach>1M
Top spend£2.5K-£3K
Video or graphic, top 10 ads2 video · 8 graphic
Video
GraphicTrains from Waterloo to Weymouth, Bournemouth and Exeter will be run by the public, for the public. And starting with South Western, train operators will have to meet rigorous performance standards and earn the right…
- Ran
- 13 Jun 2025 - 21 Jun 2025
- Reach
- 500K-600K
- Spend
- £800-£899
GraphicUnder the Tories, water companies got away with polluting our rivers, lakes and seas. With Labour, the era of profiting from failure is over.
- Ran
- 13 Jun 2025 - 20 Jun 2025
Graphic- “With Labour, the £3 cap on bus fares is being extended.”
- “What is the Labour government doing to help working parents? ➡️ GOV.UK READ MORE: Our Plan for Change Learn Mo…”
- “Labour voter who wants to take the next step? Be part of it. Join Labour today. JOIN2.LABOUR.ORG.UK Join Labou…”
- “Remember this: Liz Truss crashed the economy. Nigel Farage would do it all over again.”
Method
Policy announcements carried the week. The widest-reaching ad (over a million impressions) shared a news report that Labour "will end the costly use of hotels to house asylum seekers". Others promoted South Western Railway being "run by the public, for the public" and the extended £3 bus fare cap. The "betray the British car industry" attack on Farage started on 20 June.
Conservative and Unionist Party
Winter fuel: "YOU forced the U-turn"
Ads this week~59
Top reach125K-150K
Top spend£1K-£1.5K
Video or graphic, top 10 ads8 video · 2 graphic
VideoThanks to you, Keir Starmer has been forced to back down on his cruel choice to steal winter fuel payments from millions of pensioners.
- Ran
- 17 Jun 2025 - 21 Jun 2025
- Reach
- 125K-150K
- Spend
- £1K-£1.5K
VideoYOU, have made Keir Starmer finally listen to ordinary people. They have finally U-turned on their cruel cuts to winter fuel. Chat With Us
- Ran
- 12 Jun 2025 - 16 Jun 2025
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
VideoHundreds of thousands of people like YOU helped make Keir Starmer U-turn on his cruel cuts to winter fuel. Chat With Us
- Ran
- 12 Jun 2025 - 16 Jun 2025
- Reach
- 90K-100K
- Spend
- £800-£899
VideoWhile Keir Starmer ignores ordinary people and Reform chase publicity. YOU have forced Labour to U-turn on their cruel cuts to winter fuel. Chat With Us
- Ran
- 12 Jun 2025 - 16 Jun 2025
- Reach
- 90K-100K
- Spend
- £800-£899
- “For years, girls across Britain were failed. Abused. Ignored. Blamed. Councils looked the other way. Police di…”
- “Justice delayed is justice denied. The national grooming gang inquiry is happening. Now it must deliver. The g…”
Method
A run of short videos told viewers that people "like YOU" had made Keir Starmer reverse "cruel cuts to winter fuel", one adding a dig that "Reform chase publicity". The aim was to reward petition signers and keep them engaged. A separate video described girls who were "failed. Abused. Ignored." by councils and police.
Plaid Cymru
Join Plaid for a fair deal for Wales
Ads this week~15
Top reach90K-100K
Top spend£100-£199
Video or graphic, top 10 ads0 video · 10 graphic
GraphicLabour’s cuts will push disabled people deeper into poverty. It’s time for a Plaid Cymru government that puts fairness and dignity first ✊ PARTYOF.WALES/JOIN Join the Fight for Fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 90K-100K
- Spend
- £100-£199
GraphicLabour voted down £4 BILLION for Wales! It’s time for a Plaid Cymru government that will stand up to Westminster and fight for what we're owed. PARTYOF.WALES/JOIN Join the movement for fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 70K-80K
- Spend
- <£100
GraphicLabour voted to keep the two-child cap - a policy that fuels child poverty. Plaid Cymru will fight to end it ✊ PARTYOF.WALES/JOIN Join the fight to scrap the cap
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 60K-70K
- Spend
- <£100
GraphicIt's time for a Plaid Cymru government that demands fairness for our communities ✊🏴 PARTYOF.WALES/JOIN Stand up for Wales – Join Plaid
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 50K-60K
- Spend
- <£100
- “🚨 Wales is facing a real-terms cut to hospitals, housing, schools and transport under Labour! 🏴 Plaid Cy…”
- “Wales is owed £4 BILLION from HS2. Labour blocked it. 😡 Just imagine what that money could’ve done for our com…”
- “🚨 Wales is facing a real-terms infrastructure cut under Labour. 🏴 Plaid Cymru is the only party fighting for f…”
- “Labour’s cuts will push disabled people deeper into poverty. It’s time for a Plaid Cymru government that puts…”
Method
Membership ads, each under £200, accused Labour of cuts to disabled people, keeping the two-child cap and blocking "£4 BILLION" for Wales from HS2. A new funding ad started on 19 June.
What changed
What this week tells us
- The Conservative winter fuel thank-you videos ended by 21 June.
- Labour's asylum hotels ad ran 13 to 21 June and was the week's widest-reaching ad.
- Reform UK showed no ads for this week.