VideoConfirmed: Labour will end the costly use of hotels to house asylum seekers in this parliament.
- Ran
- 13 Jun 2025 - 21 Jun 2025
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Labour Party | ~71 | — | — | 10% video | From attacking Farage to policy announcements |
| Conservative and Unionist Party | ~62 | >1M | £4.5K-£5K | 70% video | Winter fuel: claiming the U-turn |
| Plaid Cymru | ~18 | 175K-200K | £200-£299 | 0% video | An economy plan, then a membership drive |
| Reform UK | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
Labour Party
From attacking Farage to policy announcements
Ads this week~71
Top reach—
Top spend—
Video or graphic, top 10 ads1 video · 9 graphic
Video
Graphic
GraphicUnder the Tories, water companies got away with polluting our rivers, lakes and seas. With Labour, the era of profiting from failure is over.
- Ran
- 29 May 2025 - 14 Jun 2025
GraphicTrains from Waterloo to Weymouth, Bournemouth and Exeter will be run by the public, for the public. And starting with South Western, train operators will have to meet rigorous performance standards and earn the right…
- Ran
- 13 Jun 2025 - 21 Jun 2025
- “Labour is protecting the British car industry. Nigel Farage would rather car workers lose their jobs.”
- “Labour stepped in to save thousands of jobs in British steel. Nigel Farage was happy for Scunthorpe to go unde…”
- “With Labour, the £3 cap on bus fares is being extended.”
- “What is the Labour government doing to help working parents? ➡️ GOV.UK READ MORE: Our Plan for Change Learn Mo…”
Method
A set of attack ads from 29 May, "Nigel Farage was happy for Scunthorpe to go under" and "Nigel Farage would rather car workers lose their jobs", ended on 12 and 13 June. On 13 June new ads announced the end of asylum hotels "in this parliament" and South Western Railway coming into public hands.
Conservative and Unionist Party
Winter fuel: claiming the U-turn
Ads this week~62
Top reach>1M
Top spend£4.5K-£5K
Video or graphic, top 10 ads7 video · 3 graphic
GraphicBREAKING: We have forced Labour to finally u-turn on their cruel cuts to the winter fuel allowance for pensioners.
- Ran
- 9 Jun 2025 - 13 Jun 2025
- Reach
- >1M
- Spend
- £4.5K-£5K
VideoFor years, girls across Britain were failed. Abused. Ignored. Blamed. Councils looked the other way. Police didn’t act. Institutions let it happen. Now, for the first time, Parliament could vote on whether to launch a…
- Ran
- 11 Jun 2025 - 15 Jun 2025
VideoYOU, have made Keir Starmer finally listen to ordinary people. They have finally U-turned on their cruel cuts to winter fuel. Chat With Us
- Ran
- 12 Jun 2025 - 16 Jun 2025
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
VideoHundreds of thousands of people like YOU helped make Keir Starmer U-turn on his cruel cuts to winter fuel. Chat With Us
- Ran
- 12 Jun 2025 - 16 Jun 2025
- Reach
- 90K-100K
- Spend
- £800-£899
- “While Keir Starmer ignores ordinary people and Reform chase publicity. YOU have forced Labour to U-turn on the…”
- “THANK YOU: Because YOU backed our campaign, Labour have been forced to u-turn on their cruel cuts to the winte…”
- “For years, girls across Britain were failed. Abused. Ignored. Blamed. Councils looked the other way. Police di…”
- “THANK YOU for backing our campaign. While other parties focused on themselves. We're working with ordinary peo…”
Method
From 9 June the page told supporters "Because YOU backed our campaign, Labour have been forced to u-turn" on the winter fuel allowance. The "BREAKING" image was the week's biggest spender. Follow-up videos from 12 June repeated the message that ordinary people, not Reform, had won the change. A video on girls failed by councils and police ran from 11 June.
Plaid Cymru
An economy plan, then a membership drive
Ads this week~18
Top reach175K-200K
Top spend£200-£299
Video or graphic, top 10 ads0 video · 10 graphic
GraphicA new plan for the Welsh economy – let’s build a country that works for business! 🏴 PARTYOF.WALES/ECONOMY
- Ran
- 27 May 2025 - 11 Jun 2025
- Reach
- 175K-200K
- Spend
- £200-£299
GraphicPlaid Cymru's plan? Support local businesses. Keep profits in Wales. Let’s make our economy work for us! 🏴 PARTYOF.WALES/ECONOMY
- Ran
- 27 May 2025 - 11 Jun 2025
- Reach
- 100K-125K
- Spend
- £100-£199
GraphicLabour’s cuts will push disabled people deeper into poverty. It’s time for a Plaid Cymru government that puts fairness and dignity first ✊ PARTYOF.WALES/JOIN Join the Fight for Fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 90K-100K
- Spend
- £100-£199
GraphicLabour voted down £4 BILLION for Wales! It’s time for a Plaid Cymru government that will stand up to Westminster and fight for what we're owed. PARTYOF.WALES/JOIN Join the movement for fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 70K-80K
- Spend
- <£100
- “Labour voted to keep the two-child cap - a policy that fuels child poverty. Plaid Cymru will fight to end it ✊…”
- “Plaid Cymru will back Welsh businesses to grow – and stay Welsh-owned. Let’s build a fairer economy for Wales!…”
- “It's time for a Plaid Cymru government that demands fairness for our communities ✊🏴 PARTYOF.WALES/JOIN S…”
- “Plaid Cymru will make Wales a better place to start and grow a business 🏴 PARTYOF.WALES/ECONOMY”
Method
Economy ads from 27 May ("Keep profits in Wales", "stay Welsh-owned") ended on 11 June. From 8 June, low-cost join ads attacked Labour on disability cuts, the two-child cap and HS2 money for Wales.
What changed
What this week tells us
- The Conservative winter fuel campaign switched from petition to victory lap on 9 June.
- Labour's Farage attacks on steel and cars ended on 12 and 13 June.
- Reform UK showed no ads for this week.