GraphicBritain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 100 days of government.
- Ran
- 2 Oct 2026 - 29 Oct 2026
- Reach
- >1M
- Spend
- £3.5K-£4K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~130 | >1M | £3.5K-£4K | 0% video | Energy bills, tax pledge, HMRC powers, Burnham and the EU |
| Labour Party | ~37 | — | — | 10% video | Budget sign-ups, then Burnham's "new path" |
| Conservative and Unionist Party | ~16 | 250K-300K | £900-£999 | 20% video | Defence spending and welfare; Budget response; polling day |
| Scottish National Party | ~10 | 900K-1M | £1.5K-£2K | 33% video | Independence through energy wealth |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Energy bills, tax pledge, HMRC powers, Burnham and the EU
Ads this week~130
Top reach>1M
Top spend£3.5K-£4K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
Graphic⚠️ Labour's latest measure will allow HMRC to take money directly from your bank account. Sign our petition to oppose these dystopian powers.
- Ran
- 30 Oct 2026 - 6 Nov 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
- “Burnham is considering going "all the way" and rejoining the EU. If you disagree, sign this petition.”
- “Why are you forced to pay for something you don't use? Sign our petition to scrap the BBC licence fee.”
- “Reform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.”
- “Britain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 10…”
Method
Long-running pledge ads (the £250 energy cut, the "Uniparty" personal-allowance card) carried most of the reach, each past a million impressions. New petitions on HMRC bank-account powers, rejoining the EU and the BBC licence fee were added around the Budget, so the page mixes persuasion with list-building.
Labour Party
Budget sign-ups, then Burnham's "new path"
Ads this week~37
Top reach—
Top spend—
Video or graphic, top 10 ads1 video · 9 graphic
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 29 Oct 2026 - 3 Nov 2026
GraphicLabour will deliver the Budget on 28 October. Sign up to be the first to hear what we announce.
- Ran
- 22 Oct 2026 - 27 Oct 2026
GraphicJohn Healey will deliver the Budget on 28 October. Sign up to be the first to hear what he announces.
- Ran
- 22 Oct 2026 - 27 Oct 2026
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 26 Oct 2026 - 29 Oct 2026
- Reach
- 90K-100K
- Spend
- £600-£699
- “More of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.”
- “John Healey will deliver the Budget on 28 October. Sign up to be the first to hear what he announces.”
- “This Labour government will build a National Care Service.”
- “Back Labour's plan to lower energy bills.”
Method
The week shows a handover. Sign-up ads built around the 28 October Budget ran until the 27th, then the leader-led "new path" creative and a National Care Service video took over. Spend stayed modest, with the top ad at £600–£699.
Conservative and Unionist Party
Defence spending and welfare; Budget response; polling day
Ads this week~16
Top reach250K-300K
Top spend£900-£999
Video or graphic, top 10 ads2 video · 8 graphic
VideoKemi sets the record straight. Only the Conservatives have a plan to fund our armed forces and increase defence spending to 3% of GDP by 2030.
- Ran
- 28 Oct 2026 - 2 Nov 2026
- Reach
- 250K-300K
- Spend
- £900-£999
GraphicSign the petition & Back Kemi's Plan - Cut benefits, fund Britain's defence FB.ME
- Ran
- from 28 Oct 2026
- Reach
- 125K-150K
- Spend
- £1K-£1.5K
GraphicSign the petition - Cut welfare, fund britain's defence FB.ME
- Ran
- from 28 Oct 2026
- Reach
- 100K-125K
- Spend
- £700-£799
VideoLabour’s new chancellor thinks Rachel Reeves did a good job. What do you think?
- Ran
- 29 Oct 2026 - 2 Nov 2026
- “Back Kemi's Plan - Scrap Inheritance Tax on your family home”
- “🗳️ Polls are open! 🌳 Vote Conservative today.”
- “Labour don’t want you to share this.”
- “Labour talk about giving people "breathing space”. The truth is they are the ones choking the economy.”
Method
Three jobs at once: a Badenoch defence video (250K–300K impressions) rebutting the Budget, the welfare-for-defence petition collecting sign-ups, and short "Polls are open" ads timed for Thursday's council by-elections. Post-Budget attack lines ("Labour's new chancellor thinks Rachel Reeves did a good job") started on the 29th.
Scottish National Party
Independence through energy wealth
Ads this week~10
Top reach900K-1M
Top spend£1.5K-£2K
Video or graphic, top 6 ads2 video · 4 graphic
VideoJoin the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence. ✍️ Sign the declaration at www.yes.scot/decide HTTPS://WWW.YES.SCOT/DECIDE
- Ran
- from 28 Sep 2026
- Reach
- 900K-1M
- Spend
- £1.5K-£2K
GraphicScotland is energy rich, yet we pay some of the highest energy bills in Europe. It’s time for a fresh start with lower energy bills. It’s time for independence.
- Ran
- from 30 Oct 2026
GraphicNorway’s wealth fund helps to pay for public services. Meanwhile, Westminster squandered Scotland’s energy wealth. But there’s still time, back independence for Scotland. www.choose.scot
- Ran
- from 31 Oct 2026
GraphicScotland’s energy should work for its people, yet we’re paying the price for Westminster control. With independence we can lower energy bills. Pledge your support at www.choose.scot.
- Ran
- 30 Oct 2026 - 3 Nov 2026
- “Scotland is rich in energy, but who gets the benefit? Scotland's energy wealth should work for Scotland's peop…”
- “In 1974, the Westminster government buried a report revealing Scotland’s true wealth. Scotland is energy rich,…”
Method
Alongside the long-running "right to decide" declaration video, a new set of choose.scot ads from 30 October frames independence as the route to lower energy bills, using the Norway wealth-fund comparison and the 1974 McCrone report.
What changed
What this week tells us
- Labour moved from Budget sign-ups to leader-led list-building in the same week.
- Reform's HMRC petition started on 30 October. By the following week it had become the page's biggest spend.
- The Lib Dems, Greens and Plaid ran no national Meta ads.