GraphicBritain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 100 days of government.
- Ran
- 2 Oct 2026 - 29 Oct 2026
- Reach
- >1M
- Spend
- £3.5K-£4K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~57 | >1M | £3.5K-£4K | 0% video | Energy-bill pledge, the "Uniparty" tax card, and new petitions |
| Conservative and Unionist Party | ~32 | 100K-125K | £700-£799 | 10% video | Welfare for defence, by-election polling day, Jackdaw and inheritance tax |
| Labour Party | ~6 | 100K-125K | £1K-£1.5K | 0% video | Budget sign-ups |
| Scottish National Party | ~1 | 900K-1M | £1.5K-£2K | 100% video | The right to decide on independence |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Energy-bill pledge, the "Uniparty" tax card, and new petitions
Ads this week~57
Top reach>1M
Top spend£3.5K-£4K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicBurnham is considering going "all the way" and rejoining the EU. If you disagree, sign this petition.
- Ran
- 14 Oct 2026 - 30 Oct 2026
- “Why are you forced to pay for something you don't use? Sign our petition to scrap the BBC licence fee.”
- “Reform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.”
- “Britain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 10…”
- “Everyday essentials are getting more expensive under Labour. Only Reform UK will take £250 off your energy bil…”
Method
Two long-running pledge ads did most of the work, each past a million impressions and £3K–£4K in spend. New petitions on Burnham and the EU and on the BBC licence fee started on 14 October, adding list-building alongside the pledges.
Conservative and Unionist Party
Welfare for defence, by-election polling day, Jackdaw and inheritance tax
Ads this week~32
Top reach100K-125K
Top spend£700-£799
Video or graphic, top 10 ads1 video · 9 graphic
GraphicSign the petition - Cut welfare, fund britain's defence FB.ME
- Ran
- 5 Oct 2026 - 19 Oct 2026
- Reach
- 100K-125K
- Spend
- £700-£799
Graphic✅ Back our plan for a Stronger Country and a Stronger Economy. 🗳️ Vote Conservative today.
- Ran
- 22 Oct 2026 - 23 Oct 2026
- Reach
- 45K-50K
- Spend
- £100-£199
GraphicThank you for supporting our campaign. After months of dithering and delay, Conservative pressure has finally forced Labour to approve Jackdaw. This should be the start, not the end. Labour must approve Rosebank, end…
- Ran
- 22 Oct 2026 - 25 Oct 2026
- Reach
- 40K-45K
- Spend
- £200-£299
Video🗳️ Get Britain Working Again. Vote Conservative.
- Ran
- 22 Oct 2026 - 23 Oct 2026
- Reach
- 25K-30K
- Spend
- <£100
- “Labour MP Rachel Blake just voted against our plan to abolish Inheritance Tax on family homes across Cities of…”
- “Labour MP Jessica Toale just voted against our plan to abolish Inheritance Tax on family homes across Bournemo…”
- “Labour MP Laura Kyrke-Smith just voted against our plan to abolish Inheritance Tax on family homes across Ayle…”
- “Labour MP Josh Dean just voted against our plan to abolish Inheritance Tax on family homes across Hertford and…”
Method
Several jobs at once: the "Cut welfare, fund defence" petition collecting sign-ups, short "Vote Conservative today" ads timed for the 22–23 October by-elections, a thank-you ad claiming credit for Labour approving the Jackdaw gas field, and a constituency attack naming Rachel Blake MP over inheritance tax in Cities of London and Westminster.
Labour Party
Budget sign-ups
Ads this week~6
Top reach100K-125K
Top spend£1K-£1.5K
Video or graphic, top 4 ads0 video · 4 graphic
GraphicLabour will deliver the Budget on 28 October. Sign up to be the first to hear what we announce.
- Ran
- 22 Oct 2026 - 27 Oct 2026
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
GraphicJohn Healey will deliver the Budget on 28 October. Sign up to be the first to hear what he announces.
- Ran
- 22 Oct 2026 - 27 Oct 2026
GraphicJohn Healey will deliver the Budget on 28 October. Sign up to be the first to hear what he announces.
- Ran
- 22 Oct 2026 - 27 Oct 2026
GraphicLabour will deliver the Budget on 28 October. Sign up to be the first to hear what we announce.
- Ran
- 22 Oct 2026 - 26 Oct 2026
- Reach
- 4K-5K
- Spend
- <£100
Method
A small set of near-identical ads from 22 October asked people to sign up to hear the Budget announcements first, some fronted by John Healey. This is list-building ahead of an announcement, not persuasion.
Scottish National Party
The right to decide on independence
Ads this week~1
Top reach900K-1M
Top spend£1.5K-£2K
Video or graphic, top 1 ads1 video · 0 graphic
VideoJoin the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence. ✍️ Sign the declaration at www.yes.scot/decide HTTPS://WWW.YES.SCOT/DECIDE
- Ran
- from 28 Sep 2026
- Reach
- 900K-1M
- Spend
- £1.5K-£2K
Method
One ad: the declaration video backed by the leaders of Scotland, Wales and Northern Ireland, running since 28 September and close to a million impressions.
What changed
What this week tells us
- Labour's Budget sign-up ads set up the switch to Andy Burnham's "new path" message the following week.
- The Conservatives used polling-day ads for council by-elections, which is rare for a national page.
- Reform's petitions on Burnham and the BBC licence fee started here and grew over the next fortnight.