GraphicBritain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 100 days of government.
- Ran
- 2 Oct 2026 - 29 Oct 2026
- Reach
- >1M
- Spend
- £3.5K-£4K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~110 | >1M | £3.5K-£4K | 0% video | Pledge cards carry on as new petitions start |
| Conservative and Unionist Party | ~56 | >1M | £1.5K-£2K | 70% video | Inheritance tax, work and welfare, and an answer to "unite the right" |
| Green Party of England and Wales | ~9 | — | — | 57% video | Turning the by-election into members |
| Scottish National Party | ~1 | 900K-1M | £1.5K-£2K | 100% video | The right to decide on independence |
| Labour Party | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Pledge cards carry on as new petitions start
Ads this week~110
Top reach>1M
Top spend£3.5K-£4K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicBurnham is considering going "all the way" and rejoining the EU. If you disagree, sign this petition.
- Ran
- 14 Oct 2026 - 30 Oct 2026
- “Why are you forced to pay for something you don't use? Sign our petition to scrap the BBC licence fee.”
- “Reform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.”
- “Britain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 10…”
- “Labour will cut your pension. We will protect your pension and end welfare for migrants.”
Method
Ad volume fell sharply from the start of the month, but the long-running pledge ads (the £250 energy cut and the "Uniparty" personal-allowance card) kept their reach past a million impressions each. Two new petitions, on Burnham and rejoining the EU and on the BBC licence fee, started on 14 October and added list-building.
Conservative and Unionist Party
Inheritance tax, work and welfare, and an answer to "unite the right"
Ads this week~56
Top reach>1M
Top spend£1.5K-£2K
Video or graphic, top 10 ads7 video · 3 graphic
GraphicThe next Conservative government will scrap Inheritance Tax on your family home
- Ran
- 7 Oct 2026 - 16 Oct 2026
- Reach
- >1M
- Spend
- £1.5K-£2K
VideoIt's basic fairness. If you can work, you should work .
- Ran
- 9 Oct 2026 - 12 Oct 2026
- Reach
- 450K-500K
- Spend
- £1K-£1.5K
VideoTo those who say "unite the right"👇
- Ran
- 10 Oct 2026 - 18 Oct 2026
- Reach
- 400K-450K
- Spend
- £5K-£6K
VideoThe difference couldn't be clearer
- Ran
- 9 Oct 2026 - 13 Oct 2026
- Reach
- 350K-400K
- Spend
- £1K-£1.5K
- “Enough is enough.”
- “The Conservative Party will scrap Inheritance Tax on your family home”
- “This is our guarantee to you...”
- “The next Conservative government will scrap Inheritance Tax on your family home”
Method
A short burst of policy videos from 9 October ("If you can work, you should work", "Enough is enough") sat alongside the inheritance-tax pledge from 7 October. The "unite the right" video, aimed squarely at Reform-curious voters, took the most money. Most ads were persuasion rather than petitions.
Green Party of England and Wales
Turning the by-election into members
Ads this week~9
Top reach—
Top spend—
Video or graphic, top 7 ads4 video · 3 graphic
VideoLocal power, built from the ground up. Real change starts here. Ready to join our people-powered movement? HTTPS://JOIN.GREENPARTY.ORG.UK
- Ran
- 12 Oct 2026 - 14 Oct 2026
VideoTogether, we showed London what we're made of. Hundreds of Greens in the streets, thousands voted for real change. We sent Labour a warning. The fight for the next election begins today. Are you in? Join the Green Par…
- Ran
- 9 Oct 2026 - 15 Oct 2026
VideoLower bills, fair rents, real climate action. We're the movement pushing this government to actually deliver. Join the Green Party and help create real change. HTTPS://JOIN.GREENPARTY.ORG.UK/
- Ran
- 16 Oct 2026 - 18 Oct 2026
- Reach
- 10K-15K
- Spend
- <£100
GraphicGreens made Labour move on housing, climate, water and Palestine. Greens helped force Starmer out and pushed Labour to the left. We will keep going where Labour won't. Join us. HTTPS://JOIN.GREENPARTY.ORG.UK/ Join the…
- Ran
- 13 Oct 2026 - 18 Oct 2026
- Reach
- 9K-10K
- Spend
- <£100
- “3 reasons to Join the Green Party today: Real change, not more of the same. People and planet, not profit. Dem…”
- “Greens made Labour move on housing, climate, water and Palestine. Greens helped force Starmer out and pushed L…”
Method
Every ad asked people to join, using the Holborn & St Pancras result as proof of momentum and claiming credit for pushing Labour to the left ("Greens helped force Starmer out"). Spend per ad was small, under £200.
Scottish National Party
The right to decide on independence
Ads this week~1
Top reach900K-1M
Top spend£1.5K-£2K
Video or graphic, top 1 ads1 video · 0 graphic
VideoJoin the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence. ✍️ Sign the declaration at www.yes.scot/decide HTTPS://WWW.YES.SCOT/DECIDE
- Ran
- from 28 Sep 2026
- Reach
- 900K-1M
- Spend
- £1.5K-£2K
Method
Only the long-running declaration video, close to a million impressions since 28 September.
What changed
What this week tells us
- Reform's weekly ad count fell from about 2,000 to about 110. The volume of early October did not last.
- The Conservatives openly addressed "unite the right", which shows Reform is the competitor they are advertising against.
- Labour ran no national ads in the week after holding Holborn & St Pancras.