GraphicBritain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 100 days of government.
- Ran
- 2 Oct 2026 - 29 Oct 2026
- Reach
- >1M
- Spend
- £3.5K-£4K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~2,000 | >1M | £3.5K-£4K | 10% video | Energy bills, pensions and face coverings at high volume |
| Conservative and Unionist Party | ~39 | >1M | £1.5K-£2K | 80% video | A pledge to scrap inheritance tax on the family home |
| Labour Party | ~20 | 250K-300K | £2K-£2.5K | 40% video | Burnham's new path, public ownership and Palestine |
| Green Party of England and Wales | ~14 | 600K-700K | £6K-£7K | 90% video | Join the party that challenges Labour |
| Scottish National Party | ~4 | 900K-1M | £1.5K-£2K | 50% video | Energy-rich Scotland should never be fuel poor |
| Liberal Democrats | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Energy bills, pensions and face coverings at high volume
Ads this week~2,000
Top reach>1M
Top spend£3.5K-£4K
Video or graphic, top 10 ads1 video · 9 graphic
Graphic
GraphicIf you think everyone should show their face in public, sign our petition here.
- Ran
- 14 Sep 2026 - 6 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
- “Reform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.”
- “Labour will cut your pension. We will protect your pension and end welfare for migrants.”
- “Andy Burnham will cut your pension. We will protect your pension and end welfare for migrants.”
- “Britain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 10…”
Method
The £250 energy-bill pledge started on 2 October and quickly passed a million impressions. Alongside it, a pensions attack paired "protect your pension" with "end welfare for migrants", and the face-coverings petition kept collecting contact details. The very high ad count reflects many near-identical variants rather than many different messages.
Conservative and Unionist Party
A pledge to scrap inheritance tax on the family home
Ads this week~39
Top reach>1M
Top spend£1.5K-£2K
Video or graphic, top 10 ads8 video · 2 graphic
GraphicThe next Conservative government will scrap Inheritance Tax on your family home
- Ran
- 7 Oct 2026 - 16 Oct 2026
- Reach
- >1M
- Spend
- £1.5K-£2K
VideoIt's basic fairness. If you can work, you should work .
- Ran
- 9 Oct 2026 - 12 Oct 2026
- Reach
- 450K-500K
- Spend
- £1K-£1.5K
VideoTo those who say "unite the right"👇
- Ran
- 10 Oct 2026 - 18 Oct 2026
- Reach
- 400K-450K
- Spend
- £5K-£6K
VideoThe difference couldn't be clearer
- Ran
- 9 Oct 2026 - 13 Oct 2026
- Reach
- 350K-400K
- Spend
- £1K-£1.5K
- “Enough is enough.”
- “The Conservative Party will scrap Inheritance Tax on your family home”
- “This is our guarantee to you...”
- “The next Conservative government will scrap Inheritance Tax on your family home”
Method
The inheritance-tax pledge, which started on 7 October, became the page's widest-reaching ad (over a million impressions). Short videos on welfare ("If you can work, you should work") followed from the 9th. The tone shifted from petitions to policy announcements.
Labour Party
Burnham's new path, public ownership and Palestine
Ads this week~20
Top reach250K-300K
Top spend£2K-£2.5K
Video or graphic, top 10 ads4 video · 6 graphic
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 2 Oct 2026 - 7 Oct 2026
- Reach
- 250K-300K
- Spend
- £2K-£2.5K
GraphicThe situation in Palestine is a moral emergency. This Labour Government will not stand by. GOV.UK Foreign Secretary Oral Statement on Israel-Palestine Learn More GOV.UK Foreign Secretary Oral Statement on Israel-Pales…
- Ran
- 5 Oct 2026 - 9 Oct 2026
GraphicAndy Burnham has launched a national drive to offer everyone a route off the streets by Christmas.
- Ran
- 5 Oct 2026 - 9 Oct 2026
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 2 Oct 2026 - 6 Oct 2026
- Reach
- 125K-150K
- Spend
- £1K-£1.5K
- “Energy. Water. Housing. Back under stronger public control.”
- “This is how Labour will fix Britain’s broken water industry.”
- “More of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.”
- “ANDY BURNHAM: "I will not rest until we live in a Britain where everyone has a roof over their head".”
Method
The government's agenda was advertised directly: energy, water and housing "back under stronger public control", the national homelessness drive, and the Foreign Secretary's statement on Israel-Palestine. The "new path" ad had the most spend (£2K–£2.5K).
Green Party of England and Wales
Join the party that challenges Labour
Ads this week~14
Top reach600K-700K
Top spend£6K-£7K
Video or graphic, top 10 ads9 video · 1 graphic
VideoThe Greens challenge Labour when they get things wrong and push them in the right direction. Join the Green Party
- Ran
- 28 Sep 2026 - 11 Oct 2026
- Reach
- 600K-700K
- Spend
- £6K-£7K
VideoWe're the only party governing for the future. Join the Green Party
- Ran
- 28 Sep 2026 - 11 Oct 2026
- Reach
- 500K-600K
- Spend
- £7K-£8K
VideoEvery parent wants to keep their child safe. Clean air. Clean water. A safe home. A liveable planet. That’s the future we’re fighting for. Join the Green Party today.
- Ran
- 2 Oct 2026 - 10 Oct 2026
- Reach
- 350K-400K
- Spend
- £5K-£6K
VideoOne party takes the climate crisis seriously - the Green Party. Join us, and put people and planet before profit. Only Greens Take Climate Action Seriously
- Ran
- 22 Sep 2026 - 10 Oct 2026
- “The Greens challenge Labour when they get things wrong and push them in the right direction. Join the Green Pa…”
- “With Green MPs we can push this government in a better direction. Join the Green Party”
- “We're the only party governing for the future. Join the Green Party”
- “Every parent wants to keep their child safe. Clean air. Clean water. A safe home. A liveable planet. That’s th…”
Method
Large-budget membership videos (£5K–£8K each) framed the Greens as the party that pushes Labour "in the right direction", timed around polling day in Holborn & St Pancras, where their leader stood.
Scottish National Party
Energy-rich Scotland should never be fuel poor
Ads this week~4
Top reach900K-1M
Top spend£1.5K-£2K
Video or graphic, top 4 ads2 video · 2 graphic
VideoJoin the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence. ✍️ Sign the declaration at www.yes.scot/decide HTTPS://WWW.YES.SCOT/DECIDE
- Ran
- from 28 Sep 2026
- Reach
- 900K-1M
- Spend
- £1.5K-£2K
Graphic🫣 Labour promised to lower your energy bills by £300, but they’re soon going to be almost £1,000 more expensive. 🏴 Energy rich Scotland should never be fuel poor.
- Ran
- 4 Oct 2026 - 9 Oct 2026
- Reach
- 20K-25K
- Spend
- <£100
Graphic😳 Westminster doesn’t work for Scotland 🏴 Scotland needs a fresh start with independence
- Ran
- 4 Oct 2026 - 9 Oct 2026
- Reach
- 20K-25K
- Spend
- <£100
Video⚡️🛢️🔥 Energy rich Scotland should never be fuel poor. 💪
- Ran
- 6 Oct 2026 - 9 Oct 2026
- Reach
- 10K-15K
- Spend
- <£100
Method
Low-spend attack ads accused Labour of breaking its £300 energy-bill promise and made the case for independence on energy, alongside the long-running declaration video.
What changed
What this week tells us
- Labour held Holborn & St Pancras on 8 October. The Greens' ads the following week presented the result as a warning to Labour.
- The Conservative inheritance-tax pledge started here and ran for the rest of October.
- Reform's pensions ad linked pensioner protection to cutting welfare for migrants, a new pairing for the page.