GraphicThis is Robert Jenrick's pledge to the British people.
- Ran
- 5 Sep 2026 - 3 Oct 2026
- Reach
- >1M
- Spend
- £4K-£4.5K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~2,500 | >1M | £4K-£4.5K | 0% video | Personal pledge cards from Jenrick and Tice |
| Green Party of England and Wales | ~60 | — | — | 90% video | Join the Greens on climate and water |
| Labour Party | ~41 | 400K-450K | £2.5K-£3K | 0% video | Conference: Burnham's message, homelessness and the new path |
| Conservative and Unionist Party | ~26 | — | — | 20% video | Petitions on the holiday tax, welfare and sentencing |
| Scottish National Party | ~10 | 900K-1M | £1.5K-£2K | 17% video | Energy bills, free prescriptions and a local candidate |
| Liberal Democrats | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Personal pledge cards from Jenrick and Tice
Ads this week~2,500
Top reach>1M
Top spend£4K-£4.5K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicBritain needs cheaper energy now. Reform will take £250 off average household energy bills within its first 100 days of government.
- Ran
- 2 Oct 2026 - 29 Oct 2026
GraphicIf you think everyone should show their face in public, sign our petition here.
- Ran
- 14 Sep 2026 - 6 Oct 2026
GraphicReform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.
- Ran
- 15 Sep 2026 - 27 Oct 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
- “Reform thinks you should keep more of what you earn. The Uniparty doesn't. This is our pledge to you.”
- “This is Richard Tice's pledge to the British people.”
- “Labour will cut your pension. We will protect your pension and end welfare for migrants.”
- “Andy Burnham will cut your pension. We will protect your pension and end welfare for migrants.”
Method
Pledge cards headed "This is Robert Jenrick's pledge to the British people" and the same for Richard Tice were the top ads by reach, each over a million impressions. They put named senior figures, rather than the leader alone, in front of voters. The ad count is inflated by many variants of the same few creatives.
Green Party of England and Wales
Join the Greens on climate and water
Ads this week~60
Top reach—
Top spend—
Video or graphic, top 10 ads9 video · 1 graphic
VideoThe Greens challenge Labour when they get things wrong and push them in the right direction. Join the Green Party
- Ran
- 28 Sep 2026 - 11 Oct 2026
VideoWe're the only party governing for the future. Join the Green Party
- Ran
- 28 Sep 2026 - 11 Oct 2026
VideoWe're the only party governing for the future. Join the Green Party
- Ran
- 28 Sep 2026 - 4 Oct 2026
VideoEvery parent wants to keep their child safe. Clean air. Clean water. A safe home. A liveable planet. That’s the future we’re fighting for. Join the Green Party today.
- Ran
- 2 Oct 2026 - 10 Oct 2026
- Reach
- 350K-400K
- Spend
- £5K-£6K
- “One party takes the climate crisis seriously - the Green Party Join us, and put people and planet before profi…”
- “One party takes the climate crisis seriously - the Green Party. Join us, and put people and planet before prof…”
- “Take a look at who is supporting Zack Polanski for MP. ZACK.GREENPARTY.ORG.UK Vote Zack Polanski on Oct 8 Vote…”
- “The Greens challenge Labour when they get things wrong and push them in the right direction. Join the Green Pa…”
Method
A membership drive built on issue videos ("Only Greens take climate action seriously", water nationalisation), several with £2.5K–£4K behind them. All asked people to join, not to vote.
Labour Party
Conference: Burnham's message, homelessness and the new path
Ads this week~41
Top reach400K-450K
Top spend£2.5K-£3K
Video or graphic, top 10 ads0 video · 10 graphic
GraphicAndy Burnham has launched a national drive to offer everyone a route off the streets by Christmas. GOV.UK Prime Minister launches national drive to get everyone in for Christmas
- Ran
- 26 Sep 2026 - 1 Oct 2026
- Reach
- 400K-450K
- Spend
- £2.5K-£3K
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 2 Oct 2026 - 7 Oct 2026
- Reach
- 250K-300K
- Spend
- £2K-£2.5K
GraphicMore of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.
- Ran
- 29 Sep 2026 - 3 Oct 2026
GraphicThe situation in Palestine is a moral emergency. This Labour Government will not stand by. GOV.UK Foreign Secretary Oral Statement on Israel-Palestine Learn More GOV.UK Foreign Secretary Oral Statement on Israel-Pales…
- Ran
- 26 Sep 2026 - 1 Oct 2026
- “More of the same won’t deliver the change Britain needs. Andy Burnham has set out a new path for our country.”
- “Sign up for updates from Labour and we’ll send you Andy Burnham's Conference message direct from Liverpool, as…”
- “For years, Avanti West Coast passengers have been left paying the price for underperforming services. Enough i…”
Method
Sign-up ads offered Burnham's conference message "direct from Liverpool". The homelessness drive reached the most people (400K–450K, £2.5K–£3K), and the "more of the same won't deliver the change Britain needs" line made its first appearance on 29 September.
Conservative and Unionist Party
Petitions on the holiday tax, welfare and sentencing
Ads this week~26
Top reach—
Top spend—
Video or graphic, top 10 ads2 video · 8 graphic
VideoBenefits should be for people's essentials, not for a way of life.
- Ran
- 29 Sep 2026 - 5 Oct 2026
GraphicSign the petition - Tell Labour to Scrap the Holiday tax WHATLABOURSAID.COM Sign the Petition - Scrap the holiday tax
- Ran
- 15 Sep 2026 - 4 Oct 2026
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
GraphicSign the petition - Cut welfare, fund britain's defence FB.ME
- Ran
- 25 Sep 2026 - 4 Oct 2026
- Reach
- 100K-125K
- Spend
- £700-£799
GraphicSign the petition & Back Kemi's Plan - Cut benefits, fund Britain's defence FB.ME
- Ran
- 25 Sep 2026 - 3 Oct 2026
- Reach
- 100K-125K
- Spend
- £900-£999
- “PLEASE SHARE: Liking a pint doesn't make you far-right. Sign the petition - Tell your MP Jenny Riddell-Carpent…”
- “PLEASE SIGN & SHARE - If you agree that killers, paedophiles and domestic abusers should serve the sentence th…”
- “Labour is now the Welfare Party”
- “Sign the petition - Cut benefits, fund britain's defence FB.ME”
Method
Mostly list-building: petitions to scrap the "holiday tax", to cut welfare to fund defence, and on serious offenders serving their full sentences. A local petition named Jenny Riddell-Carpenter MP over Suffolk Coastal ("Liking a pint doesn't make you far-right").
Scottish National Party
Energy bills, free prescriptions and a local candidate
Ads this week~10
Top reach900K-1M
Top spend£1.5K-£2K
Video or graphic, top 6 ads1 video · 5 graphic
VideoJoin the leaders of Scotland, Wales and the north of Ireland in backing Scotland's right to decide over independence. ✍️ Sign the declaration at www.yes.scot/decide HTTPS://WWW.YES.SCOT/DECIDE
- Ran
- from 28 Sep 2026
- Reach
- 900K-1M
- Spend
- £1.5K-£2K
Graphic🫣 Labour promised to lower your energy bills by £300, but they’re soon going to be almost £1,000 more expensive. 🏴 Energy rich Scotland should never be fuel poor.
- Ran
- 28 Sep 2026 - 2 Oct 2026
GraphicIntroducing your local SNP candidate: John is a Former Deputy Rector of Wick High School, volunteer with Homestart Caithness, Caithness & Sutherland Search Dog Team, Thurso Players and the Sea Cadets. John's prioriti…
- Ran
- 22 Sep 2026 - 1 Oct 2026
- Reach
- 20K-25K
- Spend
- £100-£199
Graphic😳 Westminster doesn’t work for Scotland 🏴 Scotland needs a fresh start with independence
- Ran
- 28 Sep 2026 - 2 Oct 2026
- “🛢️ ⚡️Energy rich Scots should never be fuel poor 🏴 Scotland’s energy should belong in Scotland”
- “🏴 We believe healthcare should be free at the point of use for everyone, that’s why the SNP will always…”
Method
Small-budget ads on energy ("Energy rich Scots should never be fuel poor"), keeping prescriptions free, and a candidate introduction in Caithness, alongside the new right-to-decide declaration video from 28 September.
What changed
What this week tells us
- Reform peaked at about 2,500 ads in a single week, nearly 100 times as many as the Conservative page.
- Labour's "new path" line started here. It was still the party's main message in November.
- The SNP's right-to-decide declaration video started on 28 September and ran into November.