Photo: T / Unsplash

Weekly report · 24–30 August 2026

A late-August lull: Reform's election petition runs almost alone

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~65>1M£50K-£60K0% videoDemand a general election
Scottish National Party~530K-35K<£10025% videoFirst homes and a council by-election
Conservative and Unionist Party~3100-999<£10033% videoPolling-day reminders
Labour Party0————
Liberal Democrats0————
Green Party of England and Wales0————
Plaid Cymru0————
Reform UK

Demand a general election

Ads this week~65
Top reach>1M
Top spend£50K-£60K
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
23 Jul 2026 - 12 Sep 2026
Reach
>1M
Spend
£50K-£60K
Open in Ad Library
Graphic
This content was removed because it didn't follow our Advertising Standards.
Ran
23 Aug 2026 - 3 Sep 2026
Reach
>1M
Spend
£15K-£20K
Open in Ad Library
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
20 Aug 2026 - 13 Sep 2026
Reach
>1M
Spend
£15K-£20K
Open in Ad Library
  • “The Tories and Labour made Britain one of the softest countries on earth for illegal workers. Reform UK will e…”
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
  • “Reform UK will introduce the Deliveroo Law.”
  • “Andy Burnham won't act to fix Britain. He has no mandate and we need a general election now.”
Method

Two versions of the general-election petition, from 23 July and 20 August, carried the page, the older one with £50K–£60K behind it. The illegal-working attack on "The Tories and Labour" continued, and an alert-style ad ("Share if you'd rather have received this alert") ended on 27 August. One high-reach ad was removed for breaching Meta's advertising standards.

Scottish National Party

First homes and a council by-election

Ads this week~5
Top reach30K-35K
Top spend<£100
Video or graphic, top 4 ads1 video · 3 graphic
Scottish National Party (SNP) adGraphic
🤔 For too many young people, buying a first home feels further away than ever. 🏡The SNP’s First Homes Fund gives first-time buyers up to £10,000 towards their deposit, helping more people get a foot on the housing lad…
Ran
13 Aug 2026 - 29 Aug 2026
Reach
30K-35K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adGraphic
🗳️ Sam Mackenzie is your local SNP candidate for the Southside/Newington by-election on Thursday 3 September. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 The SNP is on Scotland’s side. Tell us your views below 👇 SNP.ORG Tell us your views
Ran
13 Aug 2026 - 27 Aug 2026
Reach
30K-35K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adGraphic
🥀 Remember when Labour promised you £300 off your energy bills? The reality? Bills are nearly £600 higher than the level they promised. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland has the renewable energy to deliver cheaper bills, but Westminst…
Ran
25 Aug 2026 - 3 Sep 2026
Open in Ad Library
Scottish National Party (SNP) adVideo
👋 I’m Sam Mackenzie and I’m proud to call Southside/Newington my home. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 I want the very best for our local area. That’s why I’m asking for your support on 3 September. WWW.SNP.ORG/VOTE/
Ran
18 Aug 2026 - 31 Aug 2026
Reach
8K-9K
Spend
<£100
Open in Ad Library
Method

A low-spend policy ad on the First Homes Fund, offering first-time buyers "up to £10,000 towards their deposit", ran alongside candidate ads for Sam Mackenzie ahead of the Southside/Newington by-election on 3 September. A new energy-bill attack on Labour started on 25 August.

Conservative and Unionist Party

Polling-day reminders

Ads this week~3
Top reach100-999
Top spend<£100
Video or graphic, top 3 ads1 video · 2 graphic
Conservatives adGraphic
🗳️ Polls are open! 🌳 Vote Conservative today.
Ran
26 Aug 2026 - 27 Aug 2026
Reach
100-999
Spend
<£100
Open in Ad Library
Conservatives adGraphic
✅ Back our plan for a Stronger Country and a Stronger Economy. 🗳️ Vote Conservative today.
Ran
27 Aug 2026 - 28 Aug 2026
Reach
100-999
Spend
<£100
Open in Ad Library
Conservatives adVideo
🗳️ Get Britain Working Again. Vote Conservative.
Ran
27 Aug 2026 - 28 Aug 2026
Reach
<100
Spend
<£100
Open in Ad Library
Method

Three very small get-out-the-vote ads, each under 1,000 impressions, ran for a day or two around 26–28 August, using the lines "Back our plan for a Stronger Country and a Stronger Economy" and "Get Britain Working Again". They look aimed at local polling days rather than a national push.

A street of terraced houses
Photo: Pete F / Unsplash
What changed

What this week tells us

  • Labour, the Greens, the Lib Dems and Plaid Cymru ran no ads this week.
  • The SNP's attack on Labour's "£300 off your energy bills" promise started on 25 August.
  • Reform's alert-style ad, running since 17 August, ended on 27 August.