Photo: Priscilla Du Preez / Unsplash

Weekly report · 17–23 August 2026

Labour's page builds a list around Andy Burnham as Reform presses for a general election

Meta Ad Library archive · national pages of 7 parties · See every week since GE 2024

Scoreboard

Who ran what this week

PartyAds running this weekTop ad reach (lifetime)Top ad spend (lifetime)Video share, top adsMain theme
Reform UK~83>1M£50K-£60K0% videoCall an election; Operation Fortress
Labour Party~16——40% videoSign up to hear from Andy
Conservative and Unionist Party~7150K-175K£900-£99914% videoCancel early prisoner release
Scottish National Party~330K-35K<£10033% videoFirst homes and Southside/Newington
Liberal Democrats0————
Green Party of England and Wales0————
Plaid Cymru0————
Reform UK

Call an election; Operation Fortress

Ads this week~83
Top reach>1M
Top spend£50K-£60K
Video or graphic, top 10 ads0 video · 10 graphic
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
23 Jul 2026 - 12 Sep 2026
Reach
>1M
Spend
£50K-£60K
Open in Ad Library
Reform UK adGraphic
If you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
Ran
20 Aug 2026 - 13 Sep 2026
Reach
>1M
Spend
£15K-£20K
Open in Ad Library
Reform UK adGraphic
Operation Fortress will end the invasion of our country.
Ran
5 Aug 2026 - 22 Aug 2026
Reach
>1M
Spend
£2.5K-£3K
Open in Ad Library
  • “The Conservatives will never do what is necessary to secure our border. They cannot face the reality of their…”
  • “The Tories and Labour made Britain one of the softest countries on earth for illegal workers. Reform UK will e…”
  • “Labour will never do what is necessary to secure our border. Only Reform UK will take back control and end the…”
  • “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
Method

The general-election petition from 23 July remained the top ad (£50K–£60K), and a second version started on 20 August. "Operation Fortress will end the invasion of our country" and an attack saying the Conservatives "will never do what is necessary to secure our border" both ended on 22 August, replaced from 21 August by an illegal-working attack on both main parties.

Labour Party

Sign up to hear from Andy

Ads this week~16
Top reach—
Top spend—
Video or graphic, top 10 ads4 video · 6 graphic
The Labour Party adGraphic
Andy Burnham wants to do things differently: problem-solving, not point-scoring; long-term, not short-term; power taken out of Westminster and put into the hands of people and places. If you agree, add your name and t…
Ran
10 Aug 2026 - 21 Aug 2026
Reach
100K-125K
Spend
£1K-£1.5K
Open in Ad Library
The Labour Party adGraphic
Andy Burnham wants to do things differently: problem-solving, not point-scoring; long-term, not short-term; power taken out of Westminster and put into the hands of people and places. If you agree, add your name and t…
Ran
10 Aug 2026 - 21 Aug 2026
Reach
70K-80K
Spend
£700-£799
Open in Ad Library
The Labour Party adVideo
The circuit breaker Britain needs. Sign up to hear from Andy. ACT.LABOUR.ORG.UK
Ran
10 Aug 2026 - 20 Aug 2026
Reach
50K-60K
Spend
£400-£499
Open in Ad Library
  • “Andy Burnham is doing politics differently. Sign up to hear from Andy and be part of the change.”
  • “The circuit breaker Britain needs. Sign up to hear from Andy. ACT.LABOUR.ORG.UK”
  • “Labour is taking immediate steps to give families breathing space on the cost of living.”
  • “We need to change politics and we need to do it now. Sign up to hear from Andy. ACT.LABOUR.ORG.UK”
Method

Every Labour ad this week promoted Andy Burnham personally, with lines such as "problem-solving, not point-scoring" and "power taken out of Westminster". All asked people to sign up for updates, a list-building drive rather than a policy push. The ads started on 10 August and stopped on 20–21 August.

Conservative and Unionist Party

Cancel early prisoner release

Ads this week~7
Top reach150K-175K
Top spend£900-£999
Video or graphic, top 7 ads1 video · 6 graphic
Conservatives adGraphic
PLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government to cancel the early prisoner release scheme Click here to Sign the petition
Ran
4 Aug 2026 - 21 Aug 2026
Reach
150K-175K
Spend
£900-£999
Open in Ad Library
Conservatives adGraphic
PLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government to cancel the early prisoner release scheme Click here to Sign the petition
Ran
4 Aug 2026 - 21 Aug 2026
Reach
35K-40K
Spend
£200-£299
Open in Ad Library
Conservatives adGraphic
PLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government to cancel the early prisoner release scheme Click here to Sign the petition
Ran
4 Aug 2026 - 21 Aug 2026
Reach
20K-25K
Spend
£200-£299
Open in Ad Library
Conservatives adGraphic
✅ Back our plan for a Stronger Country and a Stronger Economy. 🗳️ Vote Conservative today.
Ran
19 Aug 2026 - 22 Aug 2026
Reach
100-999
Spend
<£100
Open in Ad Library
  • “40,000 people have already backed our campaign. If you agree victims deserve better, add your name to our peti…”
  • “🗳️ Polls are open! 🌳 Vote Conservative today.”
  • “🗳️ Get Britain Working Again. Vote Conservative.”
Method

A petition claiming "40,000 people have already backed our campaign" asked the government to cancel the early prisoner release scheme, in several versions from 4 August that ended on 20–21 August. Tiny "Polls are open" ads ran on 19–22 August.

Scottish National Party

First homes and Southside/Newington

Ads this week~3
Top reach30K-35K
Top spend<£100
Video or graphic, top 3 ads1 video · 2 graphic
Scottish National Party (SNP) adGraphic
🤔 For too many young people, buying a first home feels further away than ever. 🏡The SNP’s First Homes Fund gives first-time buyers up to £10,000 towards their deposit, helping more people get a foot on the housing lad…
Ran
13 Aug 2026 - 29 Aug 2026
Reach
30K-35K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adGraphic
🗳️ Sam Mackenzie is your local SNP candidate for the Southside/Newington by-election on Thursday 3 September. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 The SNP is on Scotland’s side. Tell us your views below 👇 SNP.ORG Tell us your views
Ran
13 Aug 2026 - 27 Aug 2026
Reach
30K-35K
Spend
<£100
Open in Ad Library
Scottish National Party (SNP) adVideo
👋 I’m Sam Mackenzie and I’m proud to call Southside/Newington my home. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 I want the very best for our local area. That’s why I’m asking for your support on 3 September. WWW.SNP.ORG/VOTE/
Ran
18 Aug 2026 - 31 Aug 2026
Reach
8K-9K
Spend
<£100
Open in Ad Library
Method

A low-budget policy ad on the First Homes Fund deposit help, and a candidate introduction and survey for Sam Mackenzie ahead of the 3 September council by-election.

A hand holding a phone showing a social media feed
Photo: Berke Citak / Unsplash
What changed

What this week tells us

  • Labour's Burnham sign-up ads, running since 10 August, all ended on 20–21 August.
  • Reform's Operation Fortress ads ended on 22 August, and a second general-election petition started on 20 August.
  • The Conservative early-release petition ended this week, making way for the sentencing petition in September.