GraphicIf you support our call for a general election, sign our petition here. FB.ME Click here to demand a general election NOW. 🗳️
- Ran
- 23 Jul 2026 - 12 Sep 2026
- Reach
- >1M
- Spend
- £50K-£60K
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Reform UK | ~46 | >1M | £50K-£60K | 0% video | Detain and deport; end the invasion |
| Labour Party | ~20 | — | — | 40% video | "The circuit breaker Britain needs" |
| Conservative and Unionist Party | ~12 | 150K-175K | £900-£999 | 0% video | North Sea decline and early prisoner release |
| Scottish National Party | ~5 | — | — | 0% video | First homes and a council by-election |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Plaid Cymru | 0 | — | — | — | — |
Reform UK
Detain and deport; end the invasion
Ads this week~46
Top reach>1M
Top spend£50K-£60K
Video or graphic, top 10 ads0 video · 10 graphic
Graphic
GraphicOperation Fortress will end the invasion of our country.
- Ran
- 5 Aug 2026 - 22 Aug 2026
- Reach
- >1M
- Spend
- £2.5K-£3K
GraphicThe Conservatives will never do what is necessary to secure our border. They cannot face the reality of their own failures.
- Ran
- 5 Aug 2026 - 22 Aug 2026
- Reach
- >1M
- Spend
- £2.5K-£3K
GraphicLabour will never do what is necessary to secure our border. Only Reform UK will take back control and end the invasion for good.
- Ran
- 5 Aug 2026 - 22 Aug 2026
- Reach
- >1M
- Spend
- £2.5K-£3K
- “Click here and sign our petition if you agree that illegal arrivals to the UK should be detained and deported.”
- “Andy Burnham won't act to fix Britain. He has no mandate and we need a general election now.”
- “This content was removed because it didn't follow our Advertising Standards.”
- “Andy Burnham has become PM with almost no scrutiny or mandate from the British people. We need a general elect…”
Method
Two new petition ads from 11 August asked people to agree that "illegal arrivals to the UK should be detained and deported", each passing a million impressions. They ran alongside the general-election petition and three Operation Fortress ads attacking both Labour and the Conservatives on the border. All were list-building or attack messages on immigration.
Labour Party
"The circuit breaker Britain needs"
Ads this week~20
Top reach—
Top spend—
Video or graphic, top 10 ads4 video · 6 graphic
Graphic
GraphicAndy Burnham wants to do things differently: problem-solving, not point-scoring; long-term, not short-term; power taken out of Westminster and put into the hands of people and places. If you agree, add your name and t…
- Ran
- 10 Aug 2026 - 21 Aug 2026
- Reach
- 100K-125K
- Spend
- £1K-£1.5K
GraphicAndy Burnham wants to do things differently: problem-solving, not point-scoring; long-term, not short-term; power taken out of Westminster and put into the hands of people and places. If you agree, add your name and t…
- Ran
- 10 Aug 2026 - 21 Aug 2026
- Reach
- 70K-80K
- Spend
- £700-£799
VideoThe circuit breaker Britain needs. Sign up to hear from Andy. ACT.LABOUR.ORG.UK
- Ran
- 10 Aug 2026 - 20 Aug 2026
- Reach
- 50K-60K
- Spend
- £400-£499
- “Andy Burnham is doing politics differently. Sign up to hear from Andy and be part of the change.”
- “The circuit breaker Britain needs. Sign up to hear from Andy. ACT.LABOUR.ORG.UK”
- “Labour is taking immediate steps to give families breathing space on the cost of living.”
- “We need to change politics and we need to do it now. Sign up to hear from Andy. ACT.LABOUR.ORG.UK”
Method
A new set of ads from 10 August presented Andy Burnham as "doing politics differently": "problem-solving, not point-scoring" and power moved out of Westminster. Each asked for a sign-up, building a contact list around Burnham personally rather than around a policy.
Conservative and Unionist Party
North Sea decline and early prisoner release
Ads this week~12
Top reach150K-175K
Top spend£900-£999
Video or graphic, top 10 ads0 video · 10 graphic
GraphicPLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government to cancel the early prisoner release scheme Click here to Sign the petition
- Ran
- 4 Aug 2026 - 21 Aug 2026
- Reach
- 150K-175K
- Spend
- £900-£999
GraphicBP exiting the North Sea after 60 years is yet another warning that Labour is turning one of Britain's greatest industries into managed decline. Only the Conservatives have a plan to turn this around, and deliver chea…
- Ran
- 3 Aug 2026 - 11 Aug 2026
- Reach
- 125K-150K
- Spend
- £100-£199
GraphicBP exiting the North Sea after 60 years is yet another warning that Labour and the SNP are turning one of Britain's greatest industries into managed decline. Only the Conservatives have a plan to turn this around, and…
- Ran
- 31 Jul 2026 - 10 Aug 2026
- Reach
- 70K-80K
- Spend
- £100-£199
GraphicPLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government to cancel the early prisoner release scheme Click here to Sign the petition
- Ran
- 4 Aug 2026 - 21 Aug 2026
- Reach
- 35K-40K
- Spend
- £200-£299
- “This content was removed because it didn't follow our Advertising Standards.”
- “BP exiting the North Sea after 60 years is yet another warning that Labour and the SNP are turning one of Brit…”
- “PLEASE SIGN & SHARE - 40,000 people have already backed our campaign. Sign the petition - Tell the government…”
- “Sign the petition to tell Andy Burnham - Protect oil and gas jobs BP exiting the North Sea after 60 years is y…”
Method
Ads said BP's exit from the North Sea showed Labour, and in some versions "Labour and the SNP", turning the industry "into managed decline"; these ended on 10–11 August. The early prisoner release petition continued. One ad was removed for breaching Meta's advertising standards.
Scottish National Party
First homes and a council by-election
Ads this week~5
Top reach—
Top spend—
Video or graphic, top 2 ads0 video · 2 graphic
Graphic🤔 For too many young people, buying a first home feels further away than ever. 🏡The SNP’s First Homes Fund gives first-time buyers up to £10,000 towards their deposit, helping more people get a foot on the housing lad…
- Ran
- 13 Aug 2026 - 29 Aug 2026
Graphic🗳️ Sam Mackenzie is your local SNP candidate for the Southside/Newington by-election on Thursday 3 September. 🏴 The SNP is on Scotland’s side. Tell us your views below 👇
- Ran
- 13 Aug 2026 - 27 Aug 2026
Method
From 13 August the SNP ran a First Homes Fund ad offering deposit help to first-time buyers and a candidate ad for Sam Mackenzie in Southside/Newington, both on very small budgets.
What changed
What this week tells us
- Labour's Burnham sign-up campaign started on 10 August and was the page's only message.
- Reform's detain-and-deport petition started on 11 August and ran into mid-September.
- The Conservative BP and North Sea ads ended on 10–11 August.