GraphicIt's a two horse race in Wales. Division with Reform or new leadership with Plaid Cymru. Dim ond Plaid Cymru all stopio Reform yng Nghymru. PLAID.CYMRU Vote Plaid Cymru PLAID.CYMRU PLAID.CYMRU
- Ran
- 5 Jan 2026 - 1 Feb 2026
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~120 | — | — | 70% video | Reform or Plaid on 7 May |
| Scottish National Party | ~11 | >1M | £3K-£3.5K | 10% video | Energy-rich Scotland and free public services |
| Labour Party | ~7 | 200K-250K | £2K-£2.5K | 0% video | Contrasts with Reform on public services |
| Reform UK | ~1 | 6K-7K | <£100 | 0% video | A local business event |
| Conservative and Unionist Party | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
Plaid Cymru
Reform or Plaid on 7 May
Ads this week~120
Top reach—
Top spend—
Video or graphic, top 10 ads7 video · 3 graphic
Graphic
VideoJanuary is when families reset the budget. So what is childcare really costing parents in Wales? 🏴 20 hours a week of free childcare: This is what a Plaid Cymru government will make a reality for parents of chil…
- Ran
- 5 Jan 2026 - 1 Feb 2026
VideoPlaid Cymru has real plans - developed with health workers - to get to grips with the problems in our NHS and make it work for you, because Wales deserves better. Vote Plaid Cymru on 7 May. Mae Cymru yn haeddu gwell.…
- Ran
- 17 Jan 2026 - 11 Mar 2026
VideoMae Cymru yn haeddu gwell. Mae gan Blaid Cymru gynllun i fynd i'r afael â'r problemau yn ein gwasanaeth iechyd. Mae'r dewis yn amlwg ar y 7fed o Fai. Pleidleisiwch dros Blaid Cymru Plaid Cymru has real plans - develop…
- Ran
- 17 Dec 2025 - 1 Apr 2026
- Reach
- 80K-90K
- Spend
- £100-£199
- “We were told things would be better with two Labour governments. With no HS2 funding, no Crown Estate powers a…”
- “Chaos and division under Reform, or a promise to stand up for Wales under Plaid Cymru. That's the choice facin…”
- “Reform divides communities, Plaid Cymru unites them and offers hope. May's Senedd election is a choice between…”
- “Easing the cost of living pressures and helping parents get back to work - with 20 horus a week of childcare f…”
Method
Video ads from 16 January told viewers "Chaos and division under Reform, or a promise to stand up for Wales under Plaid Cymru" and asked them to "Vote Plaid Cymru on May 7th". Another attacked Labour over HS2 funding and Crown Estate powers. All were low-cost, so the volume reflects many small, often bilingual ads.
Scottish National Party
Energy-rich Scotland and free public services
Ads this week~11
Top reach>1M
Top spend£3K-£3.5K
Video or graphic, top 10 ads1 video · 9 graphic
VideoScotland is energy rich, yet households pay some of the highest energy bills in Europe. HTTPS://WWW.SNP.ORG/ENERGY
- Ran
- 9 Jan 2026 - 3 Mar 2026
- Reach
- >1M
- Spend
- £3K-£3.5K
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
- Ran
- 11 Jan 2026 - 3 Mar 2026
- Reach
- 700K-800K
- Spend
- £900-£999
GraphicEveryone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
- Ran
- 9 Jan 2026 - 3 Feb 2026
- Reach
- 700K-800K
- Spend
- £1K-£1.5K
GraphicLabour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
- Ran
- 11 Jan 2026 - 3 Feb 2026
- Reach
- 450K-500K
- Spend
- £1K-£1.5K
- “🥀Whilst Labour closed Glenwood Library, it was the SNP that ensured a new community hub was included in regene…”
- “🩺 Everyone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that wo…”
- “🚆The SNP has put more money back in your pocket by scrapping peak rail fares. 🏴 As the SNP government ke…”
- “🥶 Scotland is energy rich, yet households pay some of the highest energy bills in Europe.”
Method
A new set of ads from 9–11 January carried the page's spend: energy bills (over a million impressions), GP access, education, and free tuition contrasted with "tuition fees at Westminster" under Labour. Small-budget versions linked to a survey, and a local ad contrasted Labour's library closure with an SNP community hub.
Labour Party
Contrasts with Reform on public services
Ads this week~7
Top reach200K-250K
Top spend£2K-£2.5K
Video or graphic, top 7 ads0 video · 7 graphic
GraphicLabour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000,000 extra NHS appointments. Reform wants you to pay for your care. If you believe in an NHS that’s properl…
- Ran
- 9 Dec 2025 - 24 Feb 2026
- Reach
- 200K-250K
- Spend
- £2K-£2.5K
GraphicLabour is delivering the biggest investment in homegrown clean power in Britain’s history - helping to create hundreds of thousands of jobs and securing our energy independence for the future. Nigel Farage would scrap…
- Ran
- 9 Dec 2025 - 24 Feb 2026
- Reach
- 90K-100K
- Spend
- £800-£899
GraphicLabour is delivering the biggest investment in homegrown clean power in Britain’s history - helping to create hundreds of thousands of jobs and securing our energy independence for the future. Nigel Farage would scrap…
- Ran
- 9 Dec 2025 - 25 Feb 2026
- Reach
- 60K-70K
- Spend
- £500-£599
GraphicNo child should start the school day hungry. This Labour government is rolling out free breakfast clubs, saving parents £450 a year and making sure children are fuelled and ready to learn.
- Ran
- 9 Jan 2026 - 16 Jan 2026
- Reach
- 30K-35K
- Spend
- £100-£199
- “We’re rolling out free breakfast clubs across primary schools so ever children starts their school day ready t…”
- “Labour is bringing down waiting lists, helping to end the 8am scramble by hiring more GPs and delivering 5,000…”
- “Reform are not on the side of workers.”
Method
Images from December continued at low spend, saying "Reform wants you to pay for your care" and that "Nigel Farage's Reform voted against free breakfast clubs". A new breakfast clubs ad from 9 January claimed savings of "£450 a year" for parents.
Reform UK
A local business event
Ads this week~1
Top reach6K-7K
Top spend<£100
Video or graphic, top 1 ads0 video · 1 graphic
GraphicDo you run a business? You’re invited to my Clacton Business Forum event on January 24th. Click the link to find out more. ⬇️ EVENTBRITE.COM Clacton Business Surgery
- Ran
- 13 Jan 2026 - 18 Jan 2026
- Reach
- 6K-7K
- Spend
- <£100
Method
One ad, under £100, invited business owners to a "Clacton Business Forum event on January 24th" via an Eventbrite link. It was local organising, not a national campaign.
What changed
What this week tells us
- Plaid's "Reform or Plaid" videos started on 16 January, explicitly naming 7 May.
- The SNP's January set of ads, led by the energy-bills video, started here and ran into March.
- The Conservatives, Liberal Democrats and Greens ran no ads in this window.