Photo: Phil Hearing / Unsplash
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Plaid Cymru | ~34 | 80K-90K | £100-£199 | 40% video | "Strong leadership in Wales" |
| Labour Party | ~23 | — | — | 40% video | Cost of living and the record |
| Reform UK | ~11 | 700K-800K | £5K-£6K | 10% video | An attack on both main parties, then membership |
| Scottish National Party | ~5 | >1M | £1.5K-£2K | 0% video | Public services and the right to choose |
| Conservative and Unionist Party | ~1 | 900K-1M | £6K-£7K | 100% video | Claiming a u-turn on the "Family Farm Tax" |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
VideoMae Cymru yn haeddu gwell. Mae gan Blaid Cymru gynllun i fynd i'r afael â'r problemau yn ein gwasanaeth iechyd. Mae'r dewis yn amlwg ar y 7fed o Fai. Pleidleisiwch dros Blaid Cymru Plaid Cymru has real plans - develop…
GraphicPlaid Cymru. Y dewis amlwg. It’s time for strong leadership in Wales. PLAID.CYMRU Ymaelodi
GraphicIt’s time for strong leadership in Wales. Plaid Cymru. Y dewis amlwg. PLAID.CYMRU Ymaelodi
GraphicIt’s time for strong leadership in Wales. Plaid Cymru. Y dewis amlwg. PLAID.CYMRU Ymaelodi
Ads from 17–19 December asked people to join ("Ymaelodi") with the line "It's time for strong leadership in Wales", and Welsh-language videos set out the choice "Plaid Cymru neu Reform?" for 7 May. Nearly all cost under £200.
GraphicNEW: Labour is making changes to energy levies to bring down your household energy bill by £150.
GraphicWe all want to see cheaper rail travel. That's why Labour is freezing fares to help millions of passengers save money.
VideoThis is who he is. Chat with us
VideoPlenty of excuses. 0 apologies.
No new ads started this week. Images on cutting energy bills by £150 and freezing rail fares, and videos titled "Lots done. More to do." and "This is who he is", carried on from earlier in December. The widest-reaching had 400K–450K impressions.
VideoThe Tories and Labour have campaigned for years on behalf of a man who wants to exterminate British, Jewish and gay people. DEPORTELFATTAH.COM Deport El-Fattah.
GraphicYour local council is broken. Reform will fix it. Join Reform UK
GraphicYour local council is broken. Reform will fix it. Join Reform UK
GraphicYour local council is broken. Reform will fix it. Join Reform UK
A video from 29 December said "The Tories and Labour have campaigned for years on behalf of a man who wants to exterminate British, Jewish and gay people" and linked to a "Deport El-Fattah" site, an attack framed around one individual. From 30 December a run of near-identical images asked people to join Reform to fix "broken" local councils.
GraphicFrom early years to the classroom, we’re building a system that supports learning, eases pressure on parents, and gives every young person the chance to shine.
GraphicEveryone deserves to see a doctor when they need one. We’re building a healthier and fairer Scotland that works for you.
Graphic⚡️ Scotland is energy rich, yet we pay some of the highest energy bills in Europe. It's time to vote for a party that will put money back in your pocket. HTTPS://WWW.SNP.ORG/ENERGY
GraphicLabour introduced tuition fees at Westminster - but in Scotland, the SNP keeps university free so your future depends on talent, not your family income.
Ads that started on 17 November and 11 December ran until 2 January, each passing about a million impressions: education, GP access, energy bills, free tuition and "every nation has the right to choose its own future".
VideoConservatives have forced Labour into a huge u-turn on the Family Farm Tax.
One video, started on 24 December, said "Conservatives have forced Labour into a huge u-turn on the Family Farm Tax". It reached 900K–1M people for £6K–£7K, presenting a policy change as an opposition win.
