GraphicNigel Farage would betray the British car industry. GOV.UK Backing British business: Prime Minister unveils plan to support carmakers
- Ran
- 20 Jun 2025 - 11 Jul 2025
- Reach
- 300K-350K
- Spend
- £400-£499
Scoreboard
Who ran what this week
| Party | Ads running this week | Top ad reach (lifetime) | Top ad spend (lifetime) | Video share, top ads | Main theme |
|---|---|---|---|---|---|
| Labour Party | ~95 | 300K-350K | £400-£499 | 30% video | Attacking Farage and recruiting members |
| Plaid Cymru | ~11 | 90K-100K | £100-£199 | 0% video | Labour is failing Wales |
| Reform UK | 0 | — | — | — | — |
| Conservative and Unionist Party | 0 | — | — | — | — |
| Liberal Democrats | 0 | — | — | — | — |
| Green Party of England and Wales | 0 | — | — | — | — |
| Scottish National Party | 0 | — | — | — | — |
Labour Party
Attacking Farage and recruiting members
Ads this week~95
Top reach300K-350K
Top spend£400-£499
Video or graphic, top 10 ads3 video · 7 graphic
Graphic
VideoSomething’s not adding up here… Chat With Us
- Ran
- 24 Jun 2025 - 22 Jul 2025
- Reach
- 250K-300K
- Spend
- £500-£599
VideoThe mask has slipped. Farage demands tax cuts for the very richest while scurrying through the lobbies to vote against sick pay for the lowest earners.
- Ran
- 27 Jun 2025 - 22 Jul 2025
GraphicLabour voter who wants to take the next step? Be part of it. Join Labour today. JOIN2.LABOUR.ORG.UK Join Labour to change Britain
- Ran
- 17 Jun 2025 - 24 Jun 2025
- Reach
- 200K-250K
- Spend
- £1K-£1.5K
- “Under the Tories, water companies got away with polluting our rivers, lakes and seas. With Labour, the era of…”
- “Labour voter who wants to take the next step? Be part of it. Join Labour today.”
- “Labour is protecting the British car industry. Nigel Farage would rather car workers lose their jobs. GOV.UK B…”
- “Labour stepped in to save thousands of jobs in British steel. Nigel Farage was happy for Scunthorpe to go unde…”
Method
Two lines of attack on Farage ran together: "Nigel Farage would betray the British car industry" and, from 27 June, "The mask has slipped", on tax cuts for the richest and sick pay. A water ad from 23 June blamed the Tories for pollution and said "the era of profiting from failure is over". Recruitment ads asked "Labour voter who wants to take the next step?"
Plaid Cymru
Labour is failing Wales
Ads this week~11
Top reach90K-100K
Top spend£100-£199
Video or graphic, top 10 ads0 video · 10 graphic
GraphicLabour’s cuts will push disabled people deeper into poverty. It’s time for a Plaid Cymru government that puts fairness and dignity first ✊ PARTYOF.WALES/JOIN Join the Fight for Fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 90K-100K
- Spend
- £100-£199
GraphicLabour voted down £4 BILLION for Wales! It’s time for a Plaid Cymru government that will stand up to Westminster and fight for what we're owed. PARTYOF.WALES/JOIN Join the movement for fairness
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 70K-80K
- Spend
- <£100
GraphicLabour voted to keep the two-child cap - a policy that fuels child poverty. Plaid Cymru will fight to end it ✊ PARTYOF.WALES/JOIN Join the fight to scrap the cap
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 60K-70K
- Spend
- <£100
GraphicIt's time for a Plaid Cymru government that demands fairness for our communities ✊🏴 PARTYOF.WALES/JOIN Stand up for Wales – Join Plaid
- Ran
- 8 Jun 2025 - 23 Jun 2025
- Reach
- 50K-60K
- Spend
- <£100
- “🚨 Wales is facing a real-terms cut to hospitals, housing, schools and transport under Labour! 🏴 Plaid Cy…”
- “Wales is owed £4 BILLION from HS2. Labour blocked it. 😡 Just imagine what that money could’ve done for our com…”
- “🚨 Wales is facing a real-terms infrastructure cut under Labour. 🏴 Plaid Cymru is the only party fighting for f…”
- “Labour’s cuts will push disabled people deeper into poverty. It’s time for a Plaid Cymru government that puts…”
Method
Membership ads, each under £200, attacked Labour on disability cuts, the two-child cap and the "£4 BILLION" Plaid says Wales is owed from HS2, and asked people to join. Most started on 8 June and ended on 23 June.
What changed
What this week tells us
- Labour's "mask has slipped" attack on Farage started on 27 June and ran to 22 July.
- Plaid Cymru's batch of membership ads from 8 June ended on 23 June.
- Reform UK and the Conservatives showed no ads for this week.