Message and Method makes two products for UK campaigns. Intelligence shows what every party is saying and spending online, every morning. Engage.Centre is the platform a local campaign runs on: a workspace for organisers, an app for volunteers and the campaign's own website.
Photo: Pieter Pienaar / Unsplash
Both are built on the same habits: sourced evidence, plain language, and pages designed to be read in a couple of minutes.
Live nowA daily, neutral read of UK political advertising: who is running which ads, how much they spend and where they aim them.
The platform a local campaign runs on, with one record for every voter and supporter behind it.
Intelligence reads the public ad libraries each day and turns them into a short, neutral briefing: what's new, what stopped, who is spending, and which seats they are aiming at. Every figure is linked back to its source, and anything estimated is labelled as an estimate.
Read today's briefingNew, stopped and leading ads for every party, with the ads themselves, their reach and spend, and a short note on what each campaign is trying to do.
Today's editionExact daily Meta spend for each party's national page, its leaders and its local pages, plus 7-, 30- and 90-day totals and a weekly history since GE 2024.
Spend trackerPostcode-sector targeting from each party's ads, mapped onto the 2024 constituencies: which seats are targeted, which are cut out, and who holds them.
Seat mapEvery page running political ads on Meta this week, from parties and MPs to campaign groups, unions and issue campaigns.
Who's advertisingEvery large constituency-level poll since the 2024 election, averaged seat by seat, with any two set side by side.
MRP trackerA long read every Monday, a Saturday roundup, and a running account of how party advertising has changed since the last general election.
Since GE 2024Sources: Meta Ad Library and Ad Library Report (United Kingdom), Google Ads Transparency Centre, UK Parliament Members API, and published MRP polls. Coverage is political and issue advertising on Meta and Google; TV, print, outdoor and direct mail are not included.
Engage.Centre brings a campaign's voter data, volunteers and website together. Every conversation, from the doorstep, the phone or the website, lands on the same record, so organisers can see what to do next without waiting for a developer.
It is white-label: each campaign's apps and website carry its own name and colours.
Arrange a demo
The party's own campaign guides are built in: the order of the campaign, its benchmarks, the writing rules and who each target audience is. They set the steps of the plan, the scripts and the checks on literature, and the built-in AI draws on them to suggest what to do next, such as fresh ideas for an issue campaign or a sharper social post. The AI sees counts and campaign details, never a voter's name.
A campaign runs as a sequence of steps, each aimed at the voters who decide the result, with progress, what's behind and the next thing to do.
Organisers describe the voters they want, such as supporters with no postal vote who haven't been spoken to since May. AI drafts the list's definition, and the organiser sees and checks it before it runs.
Voter analysis, canvass coverage and results are mapped down to polling district, so effort goes where it counts.
Leaflet rounds, canvassing, phone banks and surveys are planned, run and reported together, and local data is uploaded and checked on the page.
Volunteers deliver, call, canvass and share from their phone, with walk and call lists ready for them.
Campaign pages turn local issues into supporter lists, and joining, membership, events, tickets and donations go straight into the campaign's own records.
Engage.Centre runs on standard cloud services, scales down when a campaign is quiet, and can be introduced alongside an existing national database. Screenshots use sample data; every name is made up.
We describe what campaigns are doing and how, for every party alike. We don't take sides or tell readers what to think of a message.
Figures come from official transparency libraries and published data, with links back to the source. Where we estimate, we say so and show the range.
Short summaries first, detail one tap away, and pages that work as well on a phone on the way in as on a desk.
Ask for an Engage.Centre demo, or about Intelligence, the data behind it, press or working with us.
A demo shows the workspace, the volunteer app and a campaign website with sample data, and covers how a campaign moves across.
Prefer email? Write to contact@messageandmethod.co.uk.
We've saved your message and will reply to the email address you gave.
Intelligence is free to read. Sign up for a short daily email, a long read every Monday and a Saturday roundup.